The 15 Best Shampoos for Gray Hair

Over 24,000 Amazon shoppers are raving about L’Oréal’s sulfate-free EverPure purple shampoo, which is practically a steal at under $10 a tube. It deposits the perfect amount of purple dye to counteract brassiness while gently cleansing.

Key Ingredients: Salicylic Acid, Hibiscus Flower Extract

One satisfied customer writes: “Excellent product, amazing on gray hair, takes the brassiness out. Great scent!” —Stephanie Chicagoland USA

Oribe's products are cult favorites, including this brightening shampoo that is specifically made for white and gray hair. Turn to this when your colorist is busy or your regular toner isn’t cutting it. Plus, the formula isn't a stark color like purple, courtesy of silver and blue pigments, so there's no chance it'll stain your shower.

• Key ingredients: mallow flower extract, arctic root extract, European silver fir extract

One satisfied customer writes: "I switched to Silverati from another Oribe line after going natural. I already loved my natural silvery white, but this enhances the beauty. It gets rid of yellow tones, and I prefer this over a purple shampoo. It also smells great. I only wash my hair once or twice a week, so a bottle of the shampoo and conditioner lasts me months, but I would really love a liter size!" —Jamie P.

Designed specifically for silver, white, and platinum blonde hair, this gentle shampoo uses okara extract to help repair visible damage. So whether you’re bleached platinum or simply reach for your blow dryer on the daily, this will help banish yellow tones and those wiry, dry-looking strands.

• Key ingredients: okara extract, aloe vera gel, violet pigments

One satisfied customer writes: “I use on my naturally gray-white hair and I get compliments about the color. Very nice shampoo. I only wash about every five to seven days, depending on my activities. Helps with the ugly yellow from the minerals in our water. I have slightly dry hair and I use the conditioner also. Both are great products that you can use sparingly.” —Anonymous

This professional-level purple shampoo enriches hair with amino acids and magnesium to get rid of brassiness and yellow tones, while also strengthening and hydrating strands.

• Key ingredients: amino acids, magnesium

One satisfied customer writes: "I have natural silver hair and the ends tend to get a bit "brassy" looking. I wash the ends with the purple shampoo and then follow with my curly shampoo. I have washed my entire head and found that it will make my roots/new growth purple, so I avoid the scalp area."

Pick up Kristin Ess’s take on purple shampoo if your gray hair feels especially fragile. It uses a proprietary strengthening complex to mend split ends and strengthen other weak areas of the hair as it boosts your overall color.

• Key Ingredients: coconut oil, lactic acid, marina algae

One satisfied customer writes: “Not only does this smell insanely divine, it works magnificently!! Highly recommend if you’re debating. After this purchase, I’m going to try KE other products.” —Courtney

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against breakage.

• Key ingredients: violet pigments, silk proteins, hibiscus flower extract

One satisfied customer writes: “This product really works. It doesn’t dry my hair out like other purple shampoos do. I highly recommend it.” —Kay N.

Pureology's purple shampoo not only addresses split ends, breakage, and brassiness, but the formula is so concentrated that you can get 75 washes out of one bottle.

• Key ingredients: keravis, purple orchid, astaxanthin

One satisfied customer writes: “IAfter having Covid a couple of years back, I noticed I was losing some hair. I decided to give this shampoo a try and it is my absolute favorite. The saying "you get what you pay for" is absolutely true with this product. It smells great. The combination of the shampoo & conditioner has strengthened my hair.” —Marie R.

R+Co’s Sunset Blvd shampoo features a lighter indigo tint than other toning versions, making it a perfect match for blonde and gray tones. And since it can be used daily, it’s also ideal for those of us who don’t want to have to switch between two or three different cleansers regularly.

• Key ingredients: glycerin, sunflower sprout extract, vegan pearl extract

One satisfied customer writes: “I’ve used it for years on my hairdresser’s recommendation and love it. Keeps my hair a lovely white.” —Judy D.

Sometimes, getting your silver or gray hair back on track is as simple as clarifying away the buildup. Think of this shampoo as a reset button—it seamlessly whisks away dirt and excess product using Japanese-sourced rice extract.

• Key ingredients: Japanese-sourced rice extract, salicylic acid

One satisfied customer writes: “I’m very picky and have tried many high-end brands. Having a bit of dry scalp and hair lately. I decided to this and can’t believe the results. Very clean and soft.” —Racheal

Not only do the bright purple pigments neutralize yellow and golden tones, but the formula also provides UV protection and hydrates to prevent brittle strands after hours in the sun.

• Key ingredients: ocean silk technology

One satisfied customer writes: "Nourishing and cleansing. Such awesome results instantly. Takes out the brass that sneaks in. Smells great too!! Worth every penny!! You don’t need much when you use it. Exceptional!! Total fan!" —Ruth

You’ll love what this purple shampoo does for your hair color and how the keratin in its formula makes it feel. In addition to quite literally busting brass, the essential also delivers on hydration and strength for delicate gray hair.

• Key ingredients: plant butters, ultra-violet pigments, vegan proteins, bond cure technology

One satisfied customer writes: “Absolutely love this shampoo, smells amazing and corrects any yellow that I had!” —Kauralie

The anti-yellowing purple tint in this shampoo fights brassiness and boosts shine immediately. If you frequent the salon to touch up your color, this pick also helps keep it fresh between visits.

• Key ingredients: citric acid, purple violet pigments

One satisfied customer writes: "I have gray hair and wanted a product I could use more frequently that would tone down the yellow that can occur. So far, I am extremely satisfied with the blondage shampoo and conditioner" – Pancw1

Instead of synthetic dyes, this cleanser from the experts at Phyto uses natural compounds and violet pigments to banish lingering brassiness, plus white mallow to add shine.

• Key ingredients: edelweiss, white mallow

One satisfied customer writes: “Always this product transforms my hair to a brighter and more beautiful texture. It feels healthier and more alive. Thank you!” —Rosa N.

This triple-action shampoo pushes color pigment deep into strands for a long-lasting hue, balances dry hair and reduces brasiness with lilac clay, and doses strands with vitamin-rich Morete oil to protect from color-fade.

• Key ingredients: morete, Amazonian lilac clay, gardenia flower, aloe leah extract

One satisfied customer writes: "Not only is the smell amazing, the shampoo lathers very well and I can see a difference in the health of my hair. The purple color also protects against brassiness, which is what I was also having issues with. I am now a forever customer!" –Lauren N.

A purple shampoo made just for gray, this cleanser from Arey uses a blend of energizing caffeine and ginseng to promote growth and tangerine extract to stimulate Melanin production.

• Key ingredients: black sesame seed extract, caffeine, ginseng, wasabi extract, tangerine extract

One satisfied customer writes: “I'm in my 40s. I have tried every amazing brand out there. I am also a hair stylist so I know it all! This is the best shampoo hands down. My naturally frizzy hair is just beautiful when I use this shampoo. Only downside is it's not cheap! Very happy I found this brand.” —Nicoletta D.