Who else would star in Pharrell Williams’s first-ever campaign as Louis Vuitton’s menswear creative director but Rihanna and her baby bump?
The powerhouse duo dropped their blockbuster advertisement yesterday, which features Rihanna on a stylish coffee run while toting a rainbow stack of bags covered in the house’s signature logo motifs. In the campaign, the singer wears a multitoned gray and pixelated leather button-up, which is mostly left unbuttoned, exposing her baby bump underneath. She also wears black trousers, layers of necklaces, and a glittering earring cuff.
Williams announced the mega collaboration by sharing a photo of himself posing in front of one of the billboards, blown up outside the Musée d’Orsay in Paris. In the snap, he wears a black leather biker jacket, baggy black pants, and yellow reflective sunglasses.
The campaign was released just a few days before the kickoff of Men’s Fashion Week in Paris, which will be Williams’s first since he was appointed as Louis Vuitton’s menswear creative director in February. Williams succeeds Virgil Abloh, who held the role until his death in November 2021.
Of the musician’s takeover of the house’s menswear line, Louis Vuitton chairman and CEO Pietro Beccari previously said in a statement, “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
Meanwhile, Rihanna is pregnant with her and boyfriend A$AP Rocky’s second child. She publicly announced the news during her historic Super Bowl halftime show performance this past February, and has since continued to dole out inimitable and innovative maternity looks—including fur coats, lace-up heels, and plenty of midriff-baring tops—so it comes as no surprise that Williams chose her to make a statement for his first Louis Vuitton campaign.
