While promoting her new Mayhem album, Lady Gaga has been finding different ways to explore the eras of her past—battling other Lady Gagas in music videos, referencing former song lyrics in new tracks, and stylistically, getting back to her freaky roots. When it comes to the latter, part of that exploration involves turning back to trusted brands.
At the iHeartRadio Music Awards on Monday night, Gaga arrived to the Dolby Theatre in Los Angeles wearing a bright red McQueen dress, pulled straight from the brand’s Fall 2025 ready-to-wear show.
Gaga’s dress featured an Elizabethan collar with tiers of ruffled lace, as well as billowing bell sleeves that were cinched at the cuffs. The sheer fabric hugged the singer’s body along the bodice before spreading out slightly along the skirt. She paired the look with a set of white gold chandelier earrings from De Beers.
Color-wise, the design was fitting for a couple of reasons, namely that red has become one of the go-to hues of Gaga’s Mayhem era, and it’s also closely associated with the iHeartRadio Music Awards (because of that heart logo). However, the look also acted as a nod to one of Gaga’s beloved brands, and the designer who was a crucial collaborator early on in her career.
If you’ve been following Gaga’s style, you might recall those towering Armadillo heels she wore in the “Bad Romance” music video or that face-covering lacy red frock she donned to the 2009 MTV Video Music Awards—well, both looks can be attributed to McQueen.
Last night, Gaga was honored with the Innovator Award, and if there are two areas where she has been an innovator, they are certainly music and fashion.
“Winning an award honoring my entire career at 38 years old is a hard thing to get my head around,” Gaga said as she accepted the prize. “On the one hand, I feel like I’ve been doing this forever, and on the other hand, I know I’m just getting started. So even though the world might consider a woman in her late 30s old for a pop star, which is insane, I promise that I’m just getting warmed up.”