Your Ultimate Guide to The Hamptons' Chicest Shops

Montauk's go-to vintage outpost is getting an Italian upgrade for the month of July. Now through July 28th, Gucci will take over Melet Mercantile with a highly-curated offering from their 'Toward Summer' collection—think floral caftans to take you from Ditch Plains to sunset cocktails at Duyrea's, slide sandals with strawberries, raffia bags and an array of sun hats. You can, of course, still find Bob Melet's usual treasures like vintage records and surfboards on hand.

Gucci x Melet Mercantile, 102 Industrial Road, Montauk

Gwyneth Paltrow's lifestyle brand Goop returns yet again for another summer, stocked with brand favorites across fashion, wellness, home, and beauty, from high-end to handmade products edited for the Hamptons customer in mind. The space will also host cocktail parties, wellness workshops, and events for families. Limited edition in-store exclusives, like UK retailer Childrensalon will be popping up to keep your little ones dressed for the summer.

Goop Sag Harbor; 4 Bay Street, Sag Harbor

Converting a 1780’s farmhouse into a retail location on Main Street in Sag Harbor seems fitting for luxury lifestyle brand, LoveShackFancy, whose soft florals, beautiful music and bounty of flowers will be sure to visually win you over. LoveShackFancy collection will include custom sweaters from Lingua Franca, stunning saris from India, sandals from Loeffler Randall, bags made in Morocco, and the namesake brand LoveShackFancy sandal in partnership with the United Nations Ethical Fashion Initiative. The Gigi Burris x LoveShackFancy accessories collaboration will launch in June with a collection of raffia hats and bags available for purchase. Since flowers are the soul of the brand, expect over the top floral installations continually refreshed all Summer.

LoveShackFancy; 117 Main Street, Sag Harbor, NY 1196

Lori Leven's well-collected inventory of fine jewelry, one of a kind pieces and collectibles inspired by years of traveling has made its way across to Amagansett.

Head to Love, Adorned for gifts, one-of-a-kind gems and collectibles–or if a romantic summer has you looking for a non-traditional engagement ring. From June 15th-July 15th, the shop is partnering with Mara Hoffman for a one-stop-shop, carrying a range of swimsuits and dresses along with a collaboration tote from the two brands called, Love, Mara Hoffman.

Love, Adorned; 156 Main St, Amagansett, NY 11930; 631-267-7720

Montauk's iconic beachfront resort is adding an amenity tailored to its fashion-obsessed guests for the summer months. A rotating series of pop-up shops with ocean views, dubbed Gurney's Fashion Collective, will be yet another reason for the style set to make their way to the Eastern most end of the South Shore.

For the first time ever, Gurney’s Fashion Collective will have its pop-up series beachside, right on Gurney’s private beach at the newly relaunched Beach Club. Brands will include The Daily Edited, LoveShackFancy, Kendra Scott, Galpon.Co, Panama Hats and TopShop. In addition, Gurneys has partnered with Jen Atkin’s OUAI for the first ever OUAISPACE at Gurneys, a full-service salon featuring a curated selection of multi-use products and supplements used by the likes of Kim and Khloe Kardashian. For the feel-good factor, Gurney’s has also partnered with buzzy infrared sauna brand Higher Dose, who will offer three saunas for patrons all summer long.

Gurney's Montauk & Seawater Spa; 290 Old Montauk Highway, Montauk, NY 11954; 631-668-2345

Montauk cool kid hotspot, The Surf Lodge, isn’t only known for their coveted Summer Concert series presented by Lincoln Motor Company, but also for their retail and fitness popups. This Season, be sure to check out upcoming popup shops including luxury swimmies by Thorsun by George Sotelo, del Toro x Grateful Dead x Saks, Kitsune, Rebag and plenty of other lifestyle brands. Fun fact: George Sotelo has designed all the Surf Lodge uniforms this season in Thorsun customized prints on surf shorts and sport shirts, all based on the sunny color palette of the resort. West coast meets East coast in the ultimate capsule collection between lifestyle brand Monrow x Surf Lodge available at the pop-up until Labor Day and various retailers such as Revolve and Shopbop after we wave goodbye to summer. In charge of the collaboration is Marisa Hochberg, Wellness Director for the Surf Lodge, stating that “Monrow’s famous Supersoft material and vintage raglan along with surf inspired words and beach town vibes keep the collection versatile- from workout to a day at Ditch Plains beach.” So, pop in for some tuna poke and an endless summer, listen to some tunes by it artists, spy plenty of celebrities including fans Malia Obama and Christie Brinkley and leave with some cool kid swag, Surf Lodge approved.

The Surf Lodge; 183 Edgemere St, Montauk, NY 11954

Pop into the Kirna Zabête's East Hampton shop for the best edits of summer must haves from brands like Dolce and Gabbana and Chloé, and trunk shows with indie labels throughout the summer. Check their website for their full list of summer event details that avid shoppers won't want to miss.

Kirna Zabête, 66 Newtown Ln, East Hampton, NY

Aerin Lauder opens her third brick and mortar boutique this season, AERIN East Hampton. Opened Memorial Day weekend, Aerin’s boutique will carry her own branded items as well as an edit of her favorite designers like Assouline, Cecile D and Le Sirenuse Positano.

Per usual, the store’s design is as fun to look at as the merchandise. Lauder worked with Daniel Romualdez to create the crisp white interiors, filled with vintage wicker chairs and Lauder’s personal accents.

AERIN East Hampton; 7 Newtown Lane, East Hampton, NY 11937

A luxe-boho aesthetic reigns over all of the offerings at Figue, whose founder Stephanie Von Watzdorf offers every and any option for the jet-setter on the hunt for the perfect print, layered texture and uniquely embroidered cover-up, dress and accessories. Head here for a seemingly statement piece that you'll find yourself easily incorporating into your wardrobe all season long.

Figue; 55 Main Street, East Hampton, NY 11937; 631-527-5111.

Cult favorite, Kendra Scott has opened a seasonal storefront in Southampton for its second Summer that will feature the brand’s latest Collection alongside a curated set of jewelry and home pieces from the brands most popular styles.

Kendra Scott; 44 Main Street, South Hampton, NY 1196

Clean beauty aficionados rejoice! This summer, a pop-up of Santa Monica-based skincare brand, Beautycounter, is appearing in the Hamptons. Beautycounter’s brand has banned over 1,500 ingredients that are either harmful or questionable and linked to breast cancer, learning disabilities and infertility based upon their formulations and research. Pop into this Summer shop for “do your body good” summer products that are bound to, well, actually do you good.

Beautycounter; 23 Newton Lane, East Hampton, New York

For a luxury multi-label curated concept, head to R09M (technically ROOM 09), a reconfigured guest room at Haven Montauk featuring curated luxury items like BlackSea clutches with eye catching Moroccan tile inspiration and various other home goods like rugs and poufs inspired by global travels from Morocco to Bali. This season, R09M has partnered up with PlantShed to offer plant life within the shop along with fun grammable installations all Summer long.

Haven Montauk; 533 West Lake Drive Montauk NY 11954; (631) 668 – 7000

Former founders and buyers of Intermix, Sari Sloane and her husband Haro Keledjian, were inspired to create an all-inclusive kids retail space that was interactive, stylish and comfortable for kids to hang out. They dreamed of a space where both parents and kids have fun shopping together–and Everafter was born. The shop will carry all the top kids apparel lines including Stella McCartney, Milly and Spiritual Gangster. Each week at the East Hampton pop-up, the store will have various events such as an interactive photo booth, boomerang video booth, and a customized nail bar.

Westside, the adult side of the store, was inspired by Sari’s love of California and the ease of dressing comfortably, which is oh-so- perfect for the Hamptons. Expect curated pieces from designers like Lisa Marie Fernandez, Zimmerman and Aviator Nation.

Westside and Everafter; 51 Newton Lane, East Hampton, New York

Starting on the West Coast in San Francisco and slowly moving east with their pop-up in East Hampton, St. Frank is a collection of gorgeous ethical and authentic home luxuries, created by partnering with artisans from around the world. Here, you will find plenty of those handmade products that each reflect the cultural heritage of the communities in which they originate.

St. Frank Popup; 78 Main Street, East Hampton