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23 Cool Sneakers That Live Up to the Hype
Including the footwear trend that's dominating 2024
Sometimes it feels like keeping up with the latest and greatest cool sneakers is a full-time job in itself. Between the lengthy wait lists, alarms for drops, and the stress of trying to be first in line for that special collaboration pair before they sell out, it can be downright disheartening. And when you don’t get them, the resale market is its own beast, with high markups and the risk of buying fakes. Luckily, there are so many sneaker styles out there—without interminable queues or standbys—that are cool in their own right and completely attainable.
Shop the Best Cool Sneakers for 2024
Cool sneakers run the gamut. There are the classics that have withstood the test of time. Styles like the Converse Chuck Taylor, Vans Old Skool, and Nike Dunks are perennial favorites, worn by celebrities and street-style stars alike. Designer brands like Loewe, the Row, and Gucci have made luxury kicks a sign of the times, cultivating their own followings. Made with an emphasis on quality, they’re investment pieces for those looking to splurge. To round it out, there are the performance wear upstarts like Hoka, On, and Salomon, whose sporty designs can be worn for a specific activity or to put a edgy finishing touch on an outfit.
Choosing just one pair is the hardest part (the reason we believe sneakerheads exist), so we’ve compiled a list of the 23 best cool sneakers to aid you in your hunt. From sleek and minimalist to sporty and bold, they’re all no-brainers.
Any true hypebae knows Salomon is the essential sneaker in a cool footwear closet. The XL Slate style has plenty of street cred, while being extremely versatile in the styling department. It pairs with everything from wide-leg trousers and an oversize blazer to gauzy dresses. The best part? These sneaks are a dream to walk in for miles on end.
Sizes: 3½–9 UK
Colorways: White, gray, black, and others
What customers are saying: “Really been loving these shoes for the past month. Great silhouette and arch support. I forget that I’m wearing shoes they’re so comfy.”
Nike Dunk Low Retro Basketball Shoes
The Dunk is undoubtedly one of the most recognizable sneakers. This classic sneaker was originally introduced in the ’80s for college basketball players, revisited by skateboarders in the ’90s to solidify their cool factor, and is now a street-style mainstay. The color-blocked design has been modernized for today with a comfortable, cushioned insole and padded collar.
Sizes: 7½–16½
Colorways: Black/white, red/white, gray/white
What customers are saying: “Shoes look fantastic and fit true to size. These go great with all kinds of different outfits as well. Will get more colors in the future.”
The first Nike + Jacquemus drop, in 2022, sold out almost instantly, and this month marks the third collaboration between the two. This latest is the reimagined Air Max 1 SP in a chic leather-and-suede fabrication. Choose from classic white or a bold red to complement any outfit and add serious style points.
Sizes: 6–11
Colorways: White, red
Prada America’s Cup Sneakers
Pay homage to boating’s most iconic race with an equally notable pair of sneakers. Prada first combined luxury and performance footwear in 1999 with its inaugural America’s Cup sneaker; nearly 30 years later, it’s reissuing the sailing world’s most covetable sneaker with the same materials (leather and breathable mesh), plus a commemorative tag highlighting the original collection.
Sizes: 5–14 UK
Colorways: Pearl/silver, black, white/silver, royal blue/silver, and six mmore
You’ll feel like you’re walking on air in these Chloé sneakers, but the real draw is in the design. The shoes riff on the brand’s knitwear, courtesy of their intricate contrast stitching. Plus, true to the brand’s pledge to sustainability, they’re made from recycled materials.
Sizes: 35–42 EU
Colorways: Biscotti beige, black, white, silver, and six more
What customers are saying: “Wow! Absolutely stunning shoe. Incredibly well built and sturdy. The design of the shoe is so unique and unlike anything out there. I got tons of compliments. Somehow, the white part of the shoes stays PRISTINE. I’m not sure how they do that but it’s impressive. After visiting NYC and walking 37 miles in them in 4.5 days, not a single scuff! Expensive, but get them before everyone starts knocking off the intricate design!”
Like Julia Fox and quiet quitting, Adidas Sambas were absolutely everywhere in 2022. Their sudden comeback has a staying power longtime fans can vouch for, starting with those signature three stripes. Prefer even the most popular sneakers with an IYKYK edge? Hard-to-find pairs from collaborations with Wales Bonner and Gucci reinterpret the same design with updated colors and special materials.
Sizes: 5–15
Colorways: Core black, cloud white, crystal white, focus olive, and 21 more
What customers are saying: “Comfortable shoe. Love how simple the Samba OG Shoe design is. Don’t want anything flashy but these look great.”
The team behind Veja’s sneakers put years of research and testing into creating leather sneakers with lower environmental impact. They’re not just a thoughtfully produced shoe, made from chrome-free leather, Amazonian rubber, and other recycled materials—the design is also versatile enough to wear daily.
Sizes: 4–14
Colorways: Extra white/black, white/natural, white/matcha, white khaki, and more
What customers are saying: “These are comfy and the mint logo is perfect for spring and summer! The contrasting sole is a nice color and easy to clean.”
Simple leather sneakers are always a good idea, like this no-nonsense pair by Common Projects. Made from white leather with a supportive sole, these shoes will maintain their shape and wear well over time. Reviewers on several sites say they own multiple pairs in different colors—the sneakers are that good.
Sizes: 35–41 EU
Colorways: White, black, gray, and more
What customers are saying: “This is my 6th pair of Common Projects. Couldn’t pass up this color. I bought my first pair from Net-A-Porter 10 years ago. They fit like a glove, the craftsmanship is impeccable. These are a true investment and will never go out of style. Chic, comfortable from day one, and will last a lifetime. A must have in anyones closet.”
First released in 1992, the New Balance 530—specifically, its silhouette—is a perfect example of footwear’s obsession with all things retro right now. The dad-style sneaker has been catapulted into mainstream status again, due to the rise of all things ’90s.
Sizes: 5½–11½
Colorways: Raincloud with shadow gray and silver metallic
What customers are saying: “These shoes are very cute at a first glance and really comfortable it feels like walking on clouds. I have wide feet so the shoe feels like it’s already broken in and there’s no blisters.”
Celebrities from Rihanna to Gigi Hadid love these understated skate shoes for leisurely walks and errand runs. They’re an oldie but a goodie: Vans has had them in circulation since 1977. Today, you can find them in 35 colors with an option to customize.
Sizes: 5–17½
Colorways: Black/white, black/black, true white, navy, and 31 more
What customers are saying: “I’ve had a pair of these for ~8 years. They are by far the most durable pair of shoes I have ever owned. My pair is ready for retirement and I will definitely be ordering another any day! I absolutely love these shoes. They’re simple, durable and I always feel like a bad-*** wearing them.”
At a time when brands are backing away from logos in favor of quiet luxury, these sneakers caught my eye because of their logo. Loewe’s cursive L is so artfully applied to this satin-suede shoe, it hardly looks like a loud brand signifier.
Sizes: 35–41 EU
Colorways: White, cream, army green, black, and more
Tretorn’s sneakers can go the distance. They feature textured soles that are a lifesaver on rainy days when grippy shoes are a must. Plus, the design is stylish and versatile. You can evoke country-club tennis when they’re worn with a pleated skirt and a slouchy sweater, or ’90s retro revival with single-pleat pants and a button-up.
Sizes: 6–11
Colorways: White/green, gray/white, white/navy, white/white, and more
What customers are saying: “Fantastic shoe! Simple with a throwback vintage look. Simple yet cool. Looks great with a variety of outfits. Super comfortable. Very pleased overall.”
Converse Chuck Taylor All Star High-Top
The iconic sneaker has been worn by everyone from rock legends like the Ramones and Nirvana to fashion folks like Alexa Chung and politicians like Kamala Harris, never losing its fashionable appeal over the years. Made from breathable and washable canvas, the simple design can be styled in many ways, with pieces from cropped jeans and oversize knits to floral, summer dresses.
Sizes: 5–15
Colorways: Black, white, and more
What customers are saying: “These shoes were very comfortable and incredibly fashion[able]. I kept on getting compliments. You can’t go wrong with this classic shoe.”
Hoka makes some of the best running shoes (as anyone who’s trained for a 5k knows), with extra cushioning and support. The Clifton, one of the brand’s best-rated sneakers, is also a comfortable option if you’re looking for a chunky sneaker even if you’re not training. You can choose from a wide range of bright color combinations and more subdued neutrals; personally, I spend all summer in a pair of white Hokas with a revolving rack of flowy dresses.
Sizes: 6–11
Colorways: Black and white, sun-baked shell coral, blue fog plein air, white, and 11 more
What customers are saying: “Worth the money. Fit is better than any other workout shoe. Ultimate shoe comfort. If on the fence go for it.”
The name can’t adequately prepare you for the bounce and lightweight feel of these On running sneakers. They’re cushioned to a degree athletes of all levels can appreciate. With a fit this easygoing, you’ll be tempted to wear them beyond the gym or the track.
Sizes: 5–11
Colorways: Mahogany/ivory, sand/zest
What customers are saying: “I always buy the same rotation of running shoes and wanted to try something different. This sneaker is light, fluffy, and feels great running outside or on the treadmill. It does run a tad on the small side, but I stick with my usual 8.5 and it’s comfortable. Would consider sizing up depending on how you like a sneaker to fit. Will buy again!!”
Nike’s Air Force 1s are as much of a cultural touchstone as they are an everyday sneaker with endless styling potential. Dedicated fans, like model Adut Akech, buy a new pair at least once a year. “It’s just such a clean, classic shoe that goes with anything and everything,” she told Bazaar.
Sizes: 5–12
Colorways: White/beige, white/white, white/red, white/blue, and more
What customers are saying: “I’m not a huge sneaker person so I was a bit worried these wouldn’t be my style but I love them. They are very clean looking and are super versatile. You can wear them with literally anything. They are also super comfortable and you can definitely wear them all day. I like the height of the heel but I wish they were a bit more narrow. Overall, I recommend!”
Jennifer Lawrence’s casual style has gained a following. One reason? The way she wears these sneakers while on the streets of Manhattan. With their skater-inspired designs, classic Vans lend a playful pop of color to everyday neutral outfits.
Sizes: 5–17½
Colorways: Red, black, true white, white, and more
What customers are saying: “People have been buying and wearing these shoes for years! I have been buying and wearing these shoes for years and there's a reason why! These shoes are incredibly comfortable, not inaccessible in expense, and get the job done! I wear these casually and for work and they have yet to let me down.”
The Row Owen Leather & Mesh Sneaker
The perennially cool Olsen twins know how to make a good luxury shoe. The Owen is equal parts minimalist, retro, and modern. In simple yet elegant neutral colorways, they tend to sell out fast, solidifying their status as the fashion-forward It girl kicks.
Sizes: 35–41 EU
Colorways: Milk, brown/black, black/white/black
What customers are saying: “Fit is perfect and they have a flattering curve. Wore right out of the box and have been touring in Japan. So comfortable and good looking! Color combination is chic!”
A little distressed, a little sparkly—these sneakers are the best of two very different aesthetics. They also have the slightest platform, so your baggy jeans and oversize trousers gently skim the ground.
Sizes: 35–42 EU
Colorways: White/gold
What customers are saying: “I finally caved and bought a pair of my own after my daughter raved about it so much. Perfect fit, super cute and I love this one especially because of the neutral colors but pop of sparkle. I justified my purchase by being able to wear these babies over 100 times. Beautiful sneakers and they do last long as my daughter has had hers for so long and they are in great shape!”
New Balance × Aimé Leon Dore 550 Sneakers
At the same time that New Balance’s archival styles began making a comeback, the brand invited an impressive group of collaborators to reinvent its classic sneakers. (A sample: Miu Miu, Staud, Ganni—the list goes on.) Most sell out before editors can test them, but this recent drop with Aimé Leon Dore is still in stock. Whether you’re a regular at Aimé Leon Dore’s downtown store-slash-cafe or you’re only just getting acquainted with the label, these pumped-up sneakers with a reimagined logo and suede detailing will take any outfit with menswear trousers to another level.
Sizes: 5–13
Colorways: Cream white
