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The best foundations of all time
Meet the ultimate base products, from familiar liquids to swipe-and-go sticks, and a couple of clever new innovations

Have you found The One yet? You’ll know once you do – your skin will be positively glowing.
When it comes to foundation, finding the formula that will earn a permanent place in your make-up bag can be a lengthy task – but once you find your perfect liquid, cream, powder or stick, you’ll likely never look back (no matter how many bottles have been before).
Which foundation: matte, liquid or powder?
With the category expanding with increasing pace, it can be overwhelming to whittle down exactly what you need. Make-up artist and founder of Vieve, Jamie Genevieve recommends starting by first ascertaining which foundation format will suit your skin and your desired finish. “Skin tints are great for a quick and easy light coverage – they’re great for every day if you want a ‘little something’ but not a full make-up look,” she says. “Liquid foundation tends to lean on a fuller coverage and is something I’d go for if there was an event, night out, wedding etc. Powder foundation is brilliant for those with oilier skin that prefer a matte finish. That being said, makeup formulations have come a long way – you can usually build or sheer out formulas to make them work for you.”
Foundations: the Bazaar top five
- Best for dry skin: Charlotte Tilbury Beautiful Skin Foundation, £39
- Best for oily skin: Clinique Even Better Serum Foundation, £39
- Best dewy foundation: Shiseido Revitalessence Skin Glow Foundation, £49
- Best matte foundation: Dior Forever Matte Foundaton, £50
- Best long-wear foundation: Estée Lauder Double Wear Stay-In-Place Makeup, £39
How to apply foundation like a pro
Of course, a great foundation will only look its best on a properly prepped canvas. Genevieve recommends looking at your foundation not as the sole step in your base make-up process, but the middle of a product sandwich. “When applying foundation, prep is everything. Take your time to do your skincare: I swear by both priming beforehand and setting after,” she explains. (In fact, her own line focuses on these two steps: Skin Nova is your glow-enhancing primer, while Invisiveil is a brilliant next-gen setting spray).
If you’re prepped and set correctly, yet are still noticing unsightly caking forming throughout the day, it could simply be that you are applying with too heavy a hand. “Less is more: don’t feel like you need to use a ton of product to get the most flawless result,” says Genevieve. “Sheer layers are the way to go: the less product you use, the less there is for your product to cake or move around.”
And if you’re experiencing the converse issue, with your base disappearing before lunchtime, a finishing powder is going to become your closest ally. “Use it in the areas of the face that move the most,” advises Genevieve – and don’t skip the skincare prep. “I’ve had clients say to me that they feel nervous to use any skincare on their oily skin in case it adds more slip to their skin – this isn’t the case! Oily skin will produce more oil to compensate for being dehydrated, so don’t be scared to use a lightweight moisturiser to give your skin the drink it needs before makeup application."
Whether you’re usually drawn in by the promise of eight-hour wear or beguiled by light, dewy formulas, there are some outstanding new launches to delve into this season. Some tap into the current demand for natural, glowing skin – including a hugely hyped formula from Kosas – while classics from the likes of Clé de Peau and Estée Lauder offer enough coverage (and confidence) for a season of parties and events. There's a stellar stick formula that can slip straight into a jacket pocket, and a conditioning hero that sits at the intersection of skincare and make-up. Crucially, every one comes in a wide range of shades, too. Here, see the very best foundations the Bazaar beauty team has tested.
The best foundation for every skin type
