The 20 Best Off-the-Rack Wedding Gowns Look Custom-Made

Markarian’s modern take on bridal has become the fashion insider’s dream choice for wedding dresses. Take, for instance, this graceful, deep V-neck option. The silhouette is classic enough to not feel too over the top, but with of-the-moment tweaks that make it feel relevant today. Waist cutouts, sequined neckline piping, and the subtle floral-textured fabric all add to the elegant charm.

Bridal looks often include blossoms and bouquets in some way, shape, or form. This Magda Butrym dress takes romantic florals in a fresh direction with 3-D rosette appliqués embellishing the hip. They’re the point from which the soft jersey fabric elegantly drapes through the waist and skirt, creating a slightly asymmetric hem.

There’s so much to love in this dramatic lace maxi dress by Saint Laurent. The bodice is cut from a stunning floral lace and contrasted with fluid silk; the deep, plunging neckline at the top is balanced by the conservatively cut maxi skirt. It can be the centerpiece of an understated, vintage moment with a delicate ivory kitten mule, or veer ’80s maximalist in the spirit of Saint Laurent with a boxy oversize blazer and chunky gold jewelry.

There’s no questioning you’ll make the room shimmer in this halter maxi dress. It’s coated in 3-D beaded and crystal floral embellishments that will glisten in any wedding’s mood lighting. The bejeweled approach continues in the back, where the halter neckline gives way to crisscrossing straps coated in small crystals.

A mini blazer dress is a perfect match for a small civil ceremony or city hall photo shoot. The creamy bouclé fabric, off-the-shoulder cut, and structured waist all gesture at traditional bridal fashion through a modern lens fit for your wedding day. Up close, the details are even more exquisite: Those shimmering buttons are actually tiny, beaded flowers.

Opt for full Victorian vibes with a lace neckline, volume aplenty, and ruffled sleeves. It’s all about the smallest of details, like the ivory, grosgrain ribbon belt, which will give you options when it comes to styling. This gorgeous style was crafted with heirloom quality in mind, too, so you can hold on to it for future generations.

Feather-trimmed wedding dresses are a magnet for brides who want a glamorous moment that’s still a little low-key. This midi dress is cut on the bias from a gorgeous ivory crepe fabric and trimmed with ostrich feathers along the bodice. Translation: It’s comfortable enough to wear from the ceremony to the after-after-party, and the feathers will frame your face in every dance-floor candid photo.

If you fancy something with a little sparkle, this sequined number is the one for you. The flattering wrap top is held by delicate spaghetti straps, all flowing into a swishy, A-line skirt. The fabric has a bit of an ethereal sheerness. It’s equal parts flirty and stylish.

High-low hemlines are once again ruling the bridal runways. This strapless duchesse satin is surprisingly versatile for various ceremonies, such as a more formal aisle or even an intimate backyard ceremony at home. Be sure to pick out a cute pair of shoes—they’ll be on full display, after all.

This Rotate minidress is extremely eco- and budget-conscious. The structured, strapless dress with darts at the front and back is accented by a bow that drapes to the floor in the style of a train—all crafted from recycled materials. Wear with a drop earring and strappy pump for a clean and classic look.

If Carolyn Bessette-Kennedy’s iconic Narciso Rodriguez gown is on your Pinterest mood board, then look no further than Norma Kamali’s dreamy satin version, which has a similar, minimalist ’90s feel. Cut on the bias, this draped slip style features a cowl neck that will show off your décolletage, plus a pooling hem that creates a slight train. Keep the minimalist vibe when it comes to accessories for a timeless look.

If maximalism is more what you had in mind for the big day, a frilled tulle number, like this Rasario gown, will take the cake. The off-the-shoulder bodice will fit and flatter the natural curves of the body, while a layered skirt adds the perfect amount of drama. All eyes will most definitely be on you for the entire evening.

For a casual wedding or cocktail setting, look no further than Khaite’s expertly draped maxi dress—a sure winner. A sculpted, V-shaped bodice hangs artfully, showing off a bit of skin, while a fluid skirt ensures movement and breathability. This one is made from a stretch-crepe fabric, so you will be comfortable all night. No boning or corseting required.

Dress shopping needn’t be complicated. Look to styles that have stood the test of time, like this mermaid gown shape. You can’t go wrong with a crossover, sweetheart bodice that is nipped and tucked at the waist. Crystal-embroidered spaghetti straps will add a bit of shine. Add a tulle veil for a match made in heaven.

If you’ll be tying the knot on a faraway beach, consider leaning into something a little easier than the traditional, structured gown. This kaftanlike shape channels the disco era, with a silky neck-tie, one-shouldered fit, and asymmetrical hem. The leg slit will show off your cute dancing shoes and ensure you’ll be comfortable as you boogie the night away.

Danielle Frankel is another designer who has made waves in the fashion community the past few years, thanks to her nontraditional approach to designing bridal. The Harper gown is masterfully draped, for a classic silhouette with a little something extra. Take a peek behind to see the fully revealed open back—it’s worth a second look.

Long hemlines? Not a must! This Carolina Herrera packs a punch with an array of oversize bows across the off-the-shoulder neckline, adding dimension and texture to the bodycon, mid-calf length shape. A simple ankle heel will complete your look for an intimate dinner setting, daytime ceremony, and more.

Stella McCartney’s halterneck gown features classic shapes with a twist. The languid column silhouette will flow effortlessly on the form for a clean and sophisticated look, while the crystal-embellished neck adds a shiny pop. An open back and flared train ensure that even with a simple style, there are still plenty of special details.

If you’ve always dreamed of a princess-style gown, but now want something that feels a bit more current, Emilia Wickstead’s Diamond duchesse-satin gown blends a little bit of both worlds. Romantic and dramatic enough for a stirring walk down the aisle, thanks to the voluminous, full skirt, the dress boasts a sweetheart-cut neckline for plenty of contemporary edge, as well.

No intention of wearing something traditional? Michael Lo Sordo’s cutout gown is for the bride that wants to show off a sexier side. Made from luscious, silky satin, the crystal-embellished bra top bodice is spliced and diced before falling into a fluid skirt. A high leg slit shows off even more skin, while still remaining overwhelmingly refined.