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the 43 best drugstore makeup, skincare, and beauty products of 2025
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The 43 Best Beauty Products Under $30

These new hair, skin, makeup, and nail products all deliver serious results at a great price

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Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best budget beauty products of 2025 to determine which ones you need to add to your cart on Amazon or during your next CVS, Target, or Walmart essentials run.

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that rival higher-end counterparts. After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine.


1
Versatile Makeup Sticks

Maybelline Lifter Stix Multi-Use Face Stick

Lifter Stix Multi-Use Face Stick

These super creamy face sticks can be used as a concealer, bronzer, contour, or foundation–take your pick. Their versatility makes them the perfect companion to any travel makeup bag.

2
Glossy Balm

Revlon Super Lustrous Glass Shine Balm

Super Lustrous Glass Shine Balm

Revlon's Super Lustrous Glass Shine Balm is the type of lip product you'll want to always keep on hand. It hydrates like a balm, leaves behind the shine of a gloss, and has the pigment of sheer lipstick.

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3
Lifting Mascara

CoverGirl Lash Blast Supercloud

Lash Blast Supercloud

CoverGirl's new mascara helps lift lashes while adding weightless definition and volume. It's the perfect everyday mascara. "This mascara doesn't weigh my lashes down as I wear it and is a breeze to remove at the end of the day," beauty commerce editor Tiffany Dodson Davis says of this Bazaar-loved staple.

4
Serum Body Wash

Olay Super Serum Body Wash for Extra Dry Skin

Super Serum Body Wash for Extra Dry Skin

Olay's Super Serum body wash works harder and smarter with a cleansing gel formula that deposits niacinamide, vitamin C, exfoliating BHA, collagen peptides, and vitamin E onto the skin with each shower.

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5
Repairing Mask

Dove 10-in-1 Serum Mask Intensive Repair

10-in-1 Serum Mask Intensive Repair

This mask has become a staple in our showers this year. It takes just one minute to work to repair 10 signs of damage, like frizz and tangles, thanks to a formula filled with hair-transforming proteins.

6
Plumping Moisturizer with SPF

Neutrogena Collagen Bank Daily Face Moisturizer with SPF 30

Collagen Bank Daily Face Moisturizer with SPF 30

This has everything you want in a daily moisturizer: peptides to support collagen production, SPF 30 to protect against sun damage and a lightweight, non-greasy formula that leaves skin looking plump and bouncy

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7
Speed-Dry Nail Polish

OPI RapiDry Quick Dry Nail Polish

RapiDry Quick Dry Nail Polish

Don't have time for your nails to dry? No problem: OPI's new RapiDry Quick Dry Nail Polish hardens in 60 seconds, so you can get on with your life (or just scroll through your phone).

8
Glossing Mask

L'Oréal Paris EverPure Sulfate Free Glossing 5-Min Lamination Hair Mask

EverPure Sulfate Free Glossing 5-Min Lamination Hair Mask

A favorite on TikTok, this shine-boosting system makes hair smooth and glossy as if you just left a pro salon appointment. "This Lamination Mask works in just five minutes to seal the hair fiber and leave hair with a remarkable glass-like shine," says beauty director Jenna Rosenstein. "It's been a staple in my shower for weeks."

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9
Vinyl Lipstick

Maybelline New York Super Stay Vinyl Ink Longwear Lip Color

Super Stay Vinyl Ink Longwear Lip Color

A glossy lip that lasts all day? It's possible with Maybelline's Super Stay Vinyl Ink Liquid Lipcolor. The pigmented liquid lip dries to a long-wear, glossy formula that lasts up to 16 hours. "A little goes a long way when it comes to this lip color," Davis adds. "I love wearing it under gloss or paired with a deeper liner."

10
Volume Foam

Nexxus Hy-Volume Weightless Lift Cloud Foam

Hy-Volume Weightless Lift Cloud Foam

Light-as-air Nexxus Hy-Volume Cloud Foam envelops individual strands with a hyaluronic-acid complex that helps plump them and create excess space in between them. Work a few pumps through wet hair; when it’s dry, the result is touchable, natural-looking volume for all fine and thin hair types.

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11
Lip Plumper

RoC Lip Volumizer

Lip Volumizer

This lip plumper, powered by collagen peptides and hyaluronic acid, comes with big claims and even bigger results. A clinical study found that in one week, 87 percent of users would choose this instead of lip injections.

12
Matte Primer

e.l.f. Cosmetics Power Grip Matte Primer

Power Grip Matte Primer

Few primers are as popular as the e.l.f. Cosmetics Power Grip, and the brand's new matte version offers the same benefits for oily skin. This tacky yet lightweight primer lasted from morning to evening when Beauty Market and Commerce Editor Katie Intner wore while driving a race car in the summer heat.

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13
Daily Moisturizer

Aveeno Daily Moisturizing Cream with Prebiotic Oat & Shea Butter

Daily Moisturizing Cream with Prebiotic Oat & Shea Butter

This cream can be used on dry, sensitive skin on the face, hands, or body. It deeply moisturizes with soothing and barrier-repairing prebiotic oat and shea butter to instantly transform irritated skin.

14
Body Acne Patch

Hero Cosmetics Mighty Patch Body

Mighty Patch Body

This extra-large hydrocolloid patch is perfect for covering and healing acne breakouts on the body, like on the chest or back.

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15
Daily Moisturizer with SPF

Olay Super Cream with Sunscreen SPF 30

Super Cream with Sunscreen SPF 30

If you want the benefits of a lengthy skincare routine without the time commitment, pick up Olay's new Super Cream with Sunscreen SPF 30. It cocktails niacinamide, vitamin C, hyaluronic acid, collagen peptides, vitamin E, and SPF 30 to help brighten, smooth, plump, and protect skin.

16
Eyeshadow Sticks

BLK/OPL Colorsplurge Eyeshadow Stick

Colorsplurge Eyeshadow Stick

We love how easy it is to swipe on these pigmented shadow sticks, which blend with just your fingers and dry down to a powdery, waterproof finish.

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17
Dandruff Shampoo

CeraVe Anti-Dandruff Hydrating Shampoo

Anti-Dandruff Hydrating Shampoo

Everyone's favorite skincare brand, CeraVe, entered the haircare space this year. This anti-dandruff shampoo contains ceramides, niacinamide, and hyaluronic acid to help soothe and balance an irritated scalp.

18
Bonding Hair Color

Clairol ColorStrong Permanent Zero Ammonia Hair Dye

ColorStrong Permanent Zero Ammonia Hair Dye

Clairol's new at-home dye combines the best in hair color technology with bonding powered by AHAs. The included hair primer helps remove heavy metals from the hair, while the permanent dye and the softening conditioner help repair broken bonds, so your hair is left strong and healthy.

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19
Brightening Body Wash

Dove Skin Replenish Body Wash

Skin Replenish Body Wash

This body wash goes beyond just cleansing, with a brightening and smoothing niacinamide and BHA formula that's more like a skincare serum.

20
Radiant Face Powder

e.l.f. Halo Glow Powder Filter

Halo Glow Powder Filter

This lightweight finishing powder comes in 12 flexible shades that help blur the look of pores and quell excess shine while boosting overall radiance.

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