
The 43 Best Beauty Products Under $30
These new hair, skin, makeup, and nail products all deliver serious results at a great price
Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best budget beauty products of 2025 to determine which ones you need to add to your cart on Amazon or during your next CVS, Target, or Walmart essentials run.
Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that rival higher-end counterparts. After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine.
CoverGirl's new mascara helps lift lashes while adding weightless definition and volume. It's the perfect everyday mascara. "This mascara doesn't weigh my lashes down as I wear it and is a breeze to remove at the end of the day," beauty commerce editor Tiffany Dodson Davis says of this Bazaar-loved staple.
Don't have time for your nails to dry? No problem: OPI's new RapiDry Quick Dry Nail Polish hardens in 60 seconds, so you can get on with your life (or just scroll through your phone).
A favorite on TikTok, this shine-boosting system makes hair smooth and glossy as if you just left a pro salon appointment. "This Lamination Mask works in just five minutes to seal the hair fiber and leave hair with a remarkable glass-like shine," says beauty director Jenna Rosenstein. "It's been a staple in my shower for weeks."
A glossy lip that lasts all day? It's possible with Maybelline's Super Stay Vinyl Ink Liquid Lipcolor. The pigmented liquid lip dries to a long-wear, glossy formula that lasts up to 16 hours. "A little goes a long way when it comes to this lip color," Davis adds. "I love wearing it under gloss or paired with a deeper liner."
Light-as-air Nexxus Hy-Volume Cloud Foam envelops individual strands with a hyaluronic-acid complex that helps plump them and create excess space in between them. Work a few pumps through wet hair; when it’s dry, the result is touchable, natural-looking volume for all fine and thin hair types.
This lip plumper, powered by collagen peptides and hyaluronic acid, comes with big claims and even bigger results. A clinical study found that in one week, 87 percent of users would choose this instead of lip injections.
Few primers are as popular as the e.l.f. Cosmetics Power Grip, and the brand's new matte version offers the same benefits for oily skin. This tacky yet lightweight primer lasted from morning to evening when Beauty Market and Commerce Editor Katie Intner wore while driving a race car in the summer heat.
This cream can be used on dry, sensitive skin on the face, hands, or body. It deeply moisturizes with soothing and barrier-repairing prebiotic oat and shea butter to instantly transform irritated skin.
This extra-large hydrocolloid patch is perfect for covering and healing acne breakouts on the body, like on the chest or back.
If you want the benefits of a lengthy skincare routine without the time commitment, pick up Olay's new Super Cream with Sunscreen SPF 30. It cocktails niacinamide, vitamin C, hyaluronic acid, collagen peptides, vitamin E, and SPF 30 to help brighten, smooth, plump, and protect skin.
We love how easy it is to swipe on these pigmented shadow sticks, which blend with just your fingers and dry down to a powdery, waterproof finish.
Clairol's new at-home dye combines the best in hair color technology with bonding powered by AHAs. The included hair primer helps remove heavy metals from the hair, while the permanent dye and the softening conditioner help repair broken bonds, so your hair is left strong and healthy.
This body wash goes beyond just cleansing, with a brightening and smoothing niacinamide and BHA formula that's more like a skincare serum.
