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The 11 Best Drugstore Retinol Products, According to Experts

Featuring budget-friendly favorites from L'Oréal Paris, CeraVe, and more

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There's a reason retinoids are talked about as often as they are in skincare. Retinol, a more widely known vitamin A derivative, is typically used to treat acne, discoloration, and signs of aging, and is found in many forms—from serums to face masks.

“Retinoids are the most effective way to rejuvenate skin on the face and body using topical cream,” board-certified dermatologist Gregory Nikolaidis tells Bazaar. “Retinoids and retinols help exfoliate the skin, remove dead keratinocytes, reduce pigmentation, and reduce fine lines and wrinkles by increasing collagen and elastin in the skin. But like exercise, retinoids only work and are effective when they are being used.”

A major plus for those looking to take their daily routines to the next level? Many of the best drugstore retinol products provide the perfect entryway to start the process, as many of these staples contain lower percentages of the ingredient. “The highest percentage of retinol typically available over the counter at drugstores is around one percent. However, most drugstore retinol products contain lower concentrations, such as 0.25 percent to 0.5 percent, which are suitable for beginners or those with sensitive skin," board-certified dermatologist Pooja Rambhia adds. "For higher concentrations or prescription-strength retinoids, you'll need to consult with a dermatologist. Always introduce retinol gradually to avoid irritation and support skin barrier health."

Here, we've pulled together a short list of the best drugstore retinol products to shop now. From Naturium's highly effective multi-retinol serum to CeraVe's versatile day cream, read on for the top retinol products experts swear by.


Naturium

Retinol Complex Serum

Retinol Complex Serum
Credit: Amazon

Pros

  • Contains a blend of encapsulated retinols and bakuchiol

Cons

  • Some reviewers say the formula is a little thick

With encapsulated retinol, bio retinol, and bakuchiol, this serum works to even skin tone and texture in three different ways. And with additional hydrating ingredients like glycerin and cotton fruit water, it won't dry out your skin, either.

  • Best for: Dry, oily, combination, mature, and "normal" skin

What reviewers are saying: "Really great value for money. This feels very light on the skin and does not irritate. I use it every other day along with light moisturizer and I like the overall result and how the skin looks and feels." —Rona HS

Versed

Smooth Landing Retinoid Eye Balm

Smooth Landing Retinoid Eye Balm
Now 30% Off
Credit: Versed Skincare

Pros

  • A little goes a long way

Cons

  • Some reviewers say the formula is too greasy

This popular eye balm's formula contains one percent granactive retinoid, an ingredient that works overtime to soften fine lines and wrinkles. And thanks to the balm's nourishing like vitamin E, it won't irritate sensitive skin.

  • Best for: Dry, normal, combination, and mature skin

What reviewers are saying: "Loving my new retinol eye balm as part of my nighttime routine. It's definitely a balm-like texture which helps it stay put. Keeps my eyes feeling hydrated all night. I wouldn't use it in the day because of the shine and the retinol. Love that it doesn't sting my eyes. I would recommend." —Jess

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Good Molecules

Good Molecules Gentle Retinol Cream

Gentle Retinol Cream

Pros

  • Top-rated on Amazon

Cons

  • May not be ideal for those who prefer a serum

Formulated with 0.1 percent retinol, this gentle anti-aging cream also includes antioxidant-rich bakuchiol to boost its effectiveness without irritation. Other ingredients, like grapeseed oil and allantoin extracts, help nourish and soothe skin.

  • Best for: "Normal", oily, dry

What reviewers are saying: “If you’re new to retinol I think this one is great to start with. It’s gentle enough that it doesn’t dry my skin but I can tell that it has helped a lot with new breakouts and fading some minor scars. It also makes my skin feel soft and glowy!” —Suzy

Olay

Smoothing Body Lotion with Retinol

Smoothing Body Lotion with Retinol
Credit: Amazon

Pros

  • Under $10
  • Lightweight
  • Reviewers say their skin feels softer and smoother post-shower

Cons

  • Subtle scent may be off-putting to some

The best retinol drugstore products are just as effective on your face as on the skin below your neck, and this smoothing lotion makes the ingredient easy to incorporate into your body care routine. It keeps skin hydrated thanks to renewing and replenishing ingredients like Olay’s Vitamin B3 complex.

  • Best for: Dry, normal, and combination skin

What reviewers are saying: “I am in love with Olay body lotion! Not only does it provide amazing moisture, but the scent is absolutely divine. It’s fresh, light, and soothing, leaving my skin smelling gorgeous all day without being overpowering. The formula is rich and creamy, and it absorbs quickly into my skin, leaving it feeling soft and hydrated without any greasy residue." —Shalmema

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Differin

Differin Acne Treatment Gel

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Acne Treatment Gel
Credit: Amazon

Pros

  • Oil-free

Cons

    Each tube of Differin's water-based Acne Treatment Gel contains enough product for up to 30 days. It uses the prescription-based acne retinoid adapalene to prevent new breakouts from forming while restoring skin's look and feel. "Originally prescription-only, this retinoid gel is highly effective in treating acne by keeping pores clear and reducing inflammation," Rambhia says. "It’s a reliable choice for acne-prone skin and can also improve overall skin texture."

    • Best for: Acne-prone and mature skin

    What reviewers are saying: "I have been using Differin for over a year now (around 14 months give or take) and did not publish a review until now. If you want an in-depth review, read on. For the tl;dr version: it works, just stick with it. Btw, I was not paid for this nor was I sent this product (although they should be sending it, given how many tubes I've bought)." —Biryani

    CeraVe

    Retinol Serum

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    Retinol Serum

    Pros

    • Under $25
    • Fragrance-free
    • Can be used daily

    Cons

    • Some reviewers say the formula can be drying

    Here's a serum from CeraVe that's a favorite among professionals. It uses encapsulated retinol to improve skin texture, niacinamide, and licorice root extract to brighten, and ceramides to nourish your skin’s moisture barrier while minimizing post-acne marks.

    • Best for: Acne-prone and dry skin

    What reviewers are saying: “This product is lightweight and not greasy. I did see a change in the texture of my skin and a decrease in uneven spots. However, what I like the best about it is actually the way it moisturizes.” —Rebecca E.

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    L'Oréal Paris

    Revitalift 0.3% Pure Retinol Night Serum

    Revitalift 0.3% Pure Retinol Night Serum
    Credit: Amazon

    Pros

    • Formulated for deep wrinkles
    • Helps firm skin texture
    • Fragrance-free

    Cons

    • May not be ideal for sensitive skin

    This dermatologist-approved serum contains the most potent form of retinol, which is much more potent than the majority of retinol derivatives. The serum also contains plumping ingredients like hyaluronic acid and glycerin to minimize potential skin irritation.

    • Best for: Mature, dry, oily, and combination skin

    What reviewers are saying: “I’ve been using it for almost 30 days and my skin feels tighter, more supple, and looks more glowy go grab a bottle you will absolutely love it! I use it every night and wake up looking so glowy I can’t wait to buy it again!” —ambiies95

    Gold Bond

    Age Renew Retinol Overnight Body & Face Lotion

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    Age Renew Retinol Overnight Body & Face Lotion

    Pros

    • Versatile
    • Fragrance-free

    Cons

    • May not be ideal for oily skin

    It's a no-brainer to lock in hydration thanks to this retinol-based face and body lotion that combines shea and cocoa butter and aims to keep skin hydrated for up to 24 hours. And the best part? Its formula works as you sleep and makes it easy to wake up soft and moisturized.

    • Best for: Dry and "normal" skin

    What reviewers are saying: “This is an amazing skincare product for the face and body. Usually in cosmetics phrases like ‘instant results’ (unless it’s an acid peel) are marketing gimmicks, but not this time. This cream works miracles literally overnight.” —Anastasiya S.

    RoC Skincare

    Retinol Correxion Line Smoothing Eye Cream

    Retinol Correxion Line Smoothing Eye Cream
    Credit: Ulta

    Pros

    • Great for fine lines
    • Hydrating

    Cons

    • Can only be used under the eyes

    Rambhia counts this eye cream from RoC Skincare among the most effective drugstore retinol products of all time. It uses the ingredient to target three eye area concerns at the same time: fine lines, dark circles, and puffiness. "Specifically formulated for the delicate eye area, this eye cream uses retinol and a mineral complex to address fine lines and dark circles. It’s gentle enough for daily use while delivering effective results," the professional says.

    • Best for: Mature skin

    What reviewers are saying: "Super absorbent, really does help the under-eye puffiness, and the lines are smoother already and I've been using this for less than a month." —Yuliya

    La Roche-Posay

    Pure Retinol Face Serum with Vitamin B3

    On Sale
    Pure Retinol Face Serum with Vitamin B3
    Credit: Amazon

    Pros

    • Great for mature skin

    Cons

    • Subtle scent may be off-putting to some
    • Over $40

    La Roche-Posay's retinol serum features concentrated pure retinol and vitamin B3 to minimize fine lines and premature sun damage. It also uses the brand's signature thermal spring water to reduce redness and irritation.

    • Best for: Mature and sensitive skin

    What reviewers are saying: “I love the way this makes my face feel and look! I had to start slow (once every two to three days) and now I use it every night. It’s a very good product for the price point.” —MegN13

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    Neutrogena

    Rapid Wrinkle Repair Night Moisturizer

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    Rapid Wrinkle Repair Night Moisturizer
    Now 32% Off
    Credit: Amazon

    Pros

    • Brightening
    • Lightweight formula
    • Ideal for minimizing fine lines and wrinkles

    Cons

    • May be too intensive for those with sensitive skin

    "This night cream pairs retinol with hyaluronic acid to deliver hydration while addressing fine lines and wrinkles," Rambhia says of Neutrogena's Rapid Wrinkle Repair night moisturizer, another of her top drugstore picks. "It’s designed to promote a smoother, more youthful appearance with consistent use."

    • Best for: Acne-prone, oily, and mature skin

    What reviewers are saying: "I recently tried the Neutrogena Retinol Face Moisturizer Cream, and I'm really impressed! This cream has a nice, smooth texture and absorbs quickly without feeling greasy. I've noticed my skin looks smoother and more youthful since I started using it." —Nancy B.

    How is using retinol beneficial for my skin?

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    “Retinol has multiple positive effects on the skin,” board-certified dermatologist Brooke Jeffy explains. It improves skin cell turnover and unclogs pores to help acne and improve skin texture. Retinol reduces collagen breakdown and stimulates production, resulting in a reduction of fine lines and can improve the appearance of brown spots.”

    For the best results, professionals advise starting slowly, using retinol two to three times per week, and increasing gradually every three weeks, up to nightly use. “Pair your retinol with a moisturizer to improve tolerability,” she adds. “In general, avoid using products with ingredients including benzoyl peroxide, alpha and beta hydroxy acids, and vitamin C at the same time as retinol, to improve tolerability.”

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    When Should I Start Using Retinol?

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    "There isn’t a strict 'ideal' age to start using retinol, but I recommend introducing it in your mid-to-late 20s or early 30s as a preventive measure for signs of aging," Rambhia explains. "At this age, skin begins to lose collagen and elasticity, and retinol can help address fine lines, uneven skin texture, and pigmentation. For those with specific concerns like acne or sun damage, retinol can be beneficial at any age, as long as it's used properly. Starting with a lower concentration and gradually increasing use helps minimize irritation." Ultimately, the right time to begin using retinol depends on your specific needs and your overall skin goals.

    What Are Some Signs Retinol Is Too Harsh for My Skin?

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    According to Rambhia, there are a few signs that indicate a retinol product might be too harsh for your skin:

    • Redness and irritation: If your skin becomes persistently red, inflamed, or feels irritated, this could be a sign that the retinol concentration is too high for your skin or that you applied too much.
    • Excessive dryness and flakiness: While some dryness is normal when starting retinol, extreme peeling or tight, rough skin may indicate that it’s too strong.
    • Stinging or burning sensation: A stinging or burning feeling that persists after application can be a sign of irritation or sensitivity.
    • Sensitivity to other products: If your skin becomes overly sensitive to other products (e.g., cleansers, moisturizers, or sunscreen) after using retinol, it might be a sign that it’s irritating your skin.

    If any of these symptoms occur, the expert advises reducing the frequency of use, taking a few days off from retinol, switching to a lower concentration, or consulting with a dermatologist for guidance.

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      Meet the Experts

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      • Pooja Rambhia, M.D., is a board-certified dermatologist at Union Derm in New York City.
      • Brooke Jeffy, M.D., is a board-certified dermatologist and founder of the skincare brand BTWN and is based in Scottsdale.
      • Gregory Nikolaidis, M.D., is a board-certified dermatologist at Westlake Dermatology and Cosmetic Surgery in Austin.
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      Why trust Harper’s Bazaar?

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      For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women of every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

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