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The best Korean skincare products are often viral on TikTok—and just about every other social media platform—for good reason. K-Beauty brands continuously breathe new life into the skincare industry with best-sellers that keep beauty innovation top of mind, featuring a range of unique textures and bespoke ingredients.
"Korean beauty has revolutionized the global skincare industry over the past decade," Charlotte Cho, esthetician and Soko Glam co-founder tells Bazaar. "It has elevated expectations for what skincare products should deliver in terms of affordability, quality, innovation, and even delivery systems."
Shop the Best Korean Skincare Products
Despite leading in product innovation, Korean skincare isn't about solely setting trends. It also prioritizes skin health by incorporating age-old beauty practices that effectively deliver results. "The trends, rituals, and cutting-edge delivery systems that originate from Korea are more than just passing fads," Cho adds. "They are grounded in centuries of knowledge and are continually refined through advanced research and development."
Whether you're dipping your toes into K-Beauty for the first time or looking to try a new product you've had bookmarked for months, we rounded up some of the best Korean skincare products that skincare experts love. Keep scrolling to discover CosRX's versatile hydrocolloid patches to help you zap zits, Neogen's top-rated and featherweight SPF 50 sunscreen, and more.

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