An early adapter of the see now, buy now fashion movement, Moschino's buzzy phone cases always sell out shortly after hitting the runway—and this season is sure to follow suit. A new, 22-piece capsule collection debuted yesterday at the brand's Fall 2016 runway and is already available to shop online. Titled #ItsLIT, the smoking-themed capsule features cigarette box phone cases and bags with warning labels that read 'Fashion Kills' along with a question-mark logo fairly reminiscent to Chanel's double C's. Fashion loves a good tongue-in-cheek moment, after all. 

Since Moschino's street style-friendly phone cases always sell-out—from last season's Windex bottle cases to the brand's fast-food McDonald's-themed collection—the "It's Lit" theme stands likely to become fashion's next It phone case. The full It's Lit capsule, featuring the apparel, bags and jewelry on the fall 2016 runway, is ready to shop now at moschino.com.