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The 20 best hair masks for softer, shinier lengths
From banishing frizz to increasing shine, these are the formulas that truly deliver

We’ve all experienced a bad hair day – as with the occasional breakout or bout of skin sensitivity, they're pretty much part of life. But when a bad hair day gradually grows into a bad hair week, it may be time to book a haircut, or simply call upon a deep-conditioning hair mask.
Whatever your particular concern – be it bleach-induced fragility, weather-triggering frizz, or simply a lack of that satisfying healthy ‘swish’ – a good hair mask is the fastest way to regain control. Think of it as a booster shot for your regular routine, with instant gratification guaranteed.
How to choose and use a hair mask
Consider what exactly you're trying to combat, advises hair expert Michael Shaun Corby, who works with Living Proof. If your hair feels dry and brittle, look for something restorative; if you need to minimise frizz, think moisturising; if your hair looks dull, seek out something positioned as conditioning yet weightless.
In terms of formulas to buy into, "avoid ones with heavy silicones, as this can cause build-up which can lead to damage," Corby feels. Instead, look out for brands that use the ingredient hemisqualane in their products – which you'll not only find in Living Proof's masks but JVN Hair's and Dr. Barbara Sturm's, too. "This helps manage frizz, add shine, and reduce damage from wet and dry combing while helping to seal the cuticle and repair hair’s surface."
"When choosing a mask for any hair type, the key takeaway is to always use as directed," continues Corby – "this way you’ll reap the benefits of what the product has been formulated for". Some hair masks need as little as three minutes to impart moisture and shine, whereas others can (and should) be left to linger as long as possible before washing out: save them for a quiet Friday night or a lazy Sunday. There are also formulas intended to be left in until your next wash day, making them convenient add-ons to your haircare routine.
Below, discover the Bazaar verdict on the ultimate hair masks for frizz, brittle ends, and everything in-between.
The 20 best hair masks to invest in now
