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The 17 best K-Beauty products, according to a Korean beauty expert
Plush creams, glass-skin serums, and a lip gloss loved by Blackpink's Jennie
As someone whose family regularly sent care packages from South Korea growing up filled with sheet masks and snail cream, I know a lot about K-beauty. For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain knowledgeable on what is popular, new, and innovative back in the homeland.
While K-beauty has been popular in the United States for years the UK market has been a little slower, but it's now improving vastly in terms of total accessibility. Where I once had to ask my dad to bring back a list of specific skincare products from his yearly trek to Korea, now you can walk into dedicated K-Beauty stores such as PureSeoul in London, order from Amazon and other mainstream beauty retailers to get your hands on the creams, serums, and treatments Koreans are actually loving and using. Here, my edit of the must-have K-beauty products that are finally available, no flight or passport needed.
