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The 55 Best New Perfumes and Fragrances of the Year
Introducing the Bazaar Fragrance Awards, highlighting the best new perfumes and scents of 2024
If the walls at Hearst Tower could talk, they would likely remark on the growing number of fragrance bottles lining the Bazaar beauty team’s desks.
One could say we’re scent-obsessed, stockpiling everything from what we consider some of the best perfumes of all time to coveted date night and intoxicating skin scents. Not a day goes by where we’re not spritzing on something, including at least one of the best new fragrances of 2024. Since the top of the year, Bazaar editors have kept their eyes (and noses) peeled for viral fragrance trends and the most anticipated releases.
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Today’s perfume options are designed to be a part of a scent rotation and styled like any other accessory you own. “Consumers love the individuality of choosing a fragrance reflecting a mood or occasion,” says Givaudan perfumer Gwen Gonzalez. “Signature scents still have their place, but wardrobing and layering scents is an evolution of the concept.”
The Bazaar Fragrance Awards winners below represent the perfumes we fell in love with this year, broken down by how we feel when we wear them. From sexy scents to delicious gourmands, fresh florals that go beyond the petal, and unorthodox yet cool takes on classic notes, ahead are the bottles that deserve a spot on your vanity.

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