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34 affordable jewellery brands every Bazaar editor loves

From the new and niche to the names with a cult following, meet the new school of mid-priced jewellers

By , and Hannah Thompson

Where we may once have had to choose between high-end fine jewellery and affordable (if, ultimately, disposable) high-street pieces, there are now countless labels which cater to the mid-range market, delivering stylish accessories to suit multiple budgets and tastes – with that crucial longevity to boot.

Whether you love dainty, glittering jewels and delicate silver chains, or chunky gold hoops and statement pieces, these affordable jewellery brands offer plenty of choice; in fact, there have never been more labels offering fun and fashionable pieces at inclusive prices.

Affordable jewellery brands: the Bazaar top five

Look to the influencer-adored Missoma (which has previously collaborated with the likes of Harris Reed and Lucy Williams) for polished pieces that'll enhance your everyday look, or consider jewels from Maria Black and Laura Lombardi, whose collections are all about chunky statement shapes. Take inspiration from the fashionable A-list set, by leaning on Kendall Jenner's favourite brand By Pariah, or look to contemporary label Monica Vinader for desirable pieces produced in limited supply (in fact, the brand is currently running a rather generous seasonal sale, so click quickly). We also love the artistic offerings from Loveness Lee, Anissa Kermiche and Completedworks, which are guaranteed to transform your jewellery collection.

Whether you're shopping for yourself or a loved one, below discover 34 stylish yet affordable jewellery brands to discover now and wear forever. And make sure to read our guide on how to care for your jewellery at home safely, so that your newly purchased pieces will stay looking polished forever.

Affordable jewellery brands to shop now and wear forever

Monica Vinader

SHOP MONICA VINADER

Monica Vinader has something for everyone – from delicate lab-grown diamond rings to more casual woven bracelets – but every piece has the same elegant aesthetic that will instantly elevate any ensemble, whether you are wearing it to work or out to dinner. It's no wonder that the brand is a celebrity favourite, with A-listers like Hailey Bieber sporting pieces.

Best for: sentimental gifts

Otiumberg

SHOP OTIUMBERG

Created by two sisters, London jewellery brand Otiumberg is the place to go for timeless, sleek pieces that serve as the perfect minimalist accessories for a capsule wardrobe. Fluid shapes and twisted forms come in solid gold with pearl and diamond accents, delivering on refined jewellery for the modern woman.

Best for: sleek minimalism

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Missoma

SHOP MISSOMA

British-based brand Missoma is all about having fun with everyday jewellery; the label is known for its beautiful use of gemstones, its sell-out collaborations (with the likes of influencer Lucy Williams and designer Harris Reed) and several initial-based pieces. Although the necklaces are striking enough to be worn alone, they are also designed for layering – a way to put your personal touch on the pieces and make the jewellery your own.

Best for: viral 'it' pieces

Mejuri

SHOP MEJURI

Contemporary jewellery brand Mejuri operates on the belief that jewellery is the best form of self-love. "I founded Mejuri because I saw a jewellery industry that was built for men gifting women and not women celebrating themselves," founder Noura Sakkijha explains. The label drops new designs weekly but in limited quantities – only producing more based on customer demand. It means that the offering always feels fresh, but there's much less waste. The designs are contemporary and very covetable.

Best for: lab-grown diamonds

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Completedworks

SHOP COMPLETEDWORKS

Completedworks is a regular on the London Fashion Week schedule and is adored by many stylish celebrities (Adwoa Aboah, Jodie Comer and Emma Watson are fans). The brand was founded by Anna Jewsbury, who, after studying Mathematics and Philosophy at Oxford, honed an aesthetic influenced by reductionism, with a process drawing on the contrasts between high-quality materials and purist elements. Not only does the brand specialise in creating unique, contemporary jewellery, but it also creates beautiful ceramics with responsibly sourced materials.

Best for: contemporary pearls

Tessa Metcalfe

SHOP TESSA METCALFE

We can almost certaintly guarentee you won't find pieces as unique as those created by Tessa Metcalfe. The London-based jeweller entwines a love of pigeons with her unique talent to create her iconic claw-shaped jewellery. Her one-of-a-kind pieces, which include diamonds, pearls and fine gems, might be reserved for special occasions, but Metcalfe's single claw rings and studs come in at an incredibly affordable price - especially considering each piece is handmade by her in her London studio.

Best for: unconventional pieces

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D. Louise

SHOP D. LOUISE

Our lives are busy enough without the irksome task of having to take jewellery on and off to avoid tarnishing it. That's where D. Louise's waterproof pieces are not only a necessary addition to your jewellery box, but a priceless one; the pieces are meant to be lived in, each coming with a LifeGuard™ coating which improves the longevity and wear, so you won't notice your jewellery losing its colour after a few months and don't have to avoid getting it wet. What's more, the designs are classic and sleek, making them the perfect accents to your everyday outfits.

Best for: waterproof jewellery

By Pariah

SHOP BY PARIAH

If By Pariah isn't on your jewellery radar, it should be. Worn by some of the most stylish women – Katie Holmes, Rosie Huntington-Whiteley and Thandie Newton are all big fans – By Pariah celebrates beautiful design and good quality with its demi-fine jewellery crafted from natural materials. We love the 'Curve Hoop' earrings in particular; Kendall Jenner has worn the style on multiple occasions.

Best for: boho-influenced glamour

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Anissa Kermiche

SHOP ANISSA KERMICHE

You might know Anissa Kermiche from her Insta-famous vases that celebrate the female form, but she also designs striking fine jewellery “which reflects the generation of successful, powerful and funny women” that surround her. "We design objects based around 'real' women because we want to represent inclusion in society," she previously told Bazaar. "The media is often so oversaturated with distorted impressions of women’s bodies. The natural and unsymmetrical, in my opinion, is always much more appealing to the eye." Don't miss the new, entry-level Dame de Diamant collection, which features statement faux-pearl pieces and delicate diamond-effect earrings designed for layering.

Best for: surrealist statements

Phoria

SHOP PHORIA

Founded by a Central Saint Martins graduate, Phoria is the new jewellery brand taking a truly innovative approach to design. Every chunky, weighty creation is modular and customisable, meaning you'll get maximum mileage from your pieces. Reversible carabiner-style earrings come in two-tone gold and sterling silver, while the statement multi-layer rings, threaded together via delicate chains, can be stacked atop each other or spread across multiple fingers.

Best for: bold glamour

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Maria Tash

SHOP MARIA TASH

Maria Tash is renowned in the jewellery industry for coining the term 'fine body art', thanks to her New York-based luxury piercing studio and dainty, contemporary designs. Now with a permanent base in London's Liberty store (as well as another in Rome), the designs have grown in popularity with fashion folk and celebrities alike. Taylor Swift, Rihanna, Ashley Graham and Carey Mulligan are all big fans of the brand – and it's not hard to see why.

Best for: cartilage earrings

Pacharee

SHOP PACHAREE

Pacharee – a label that just appeared on the 3.1 Philip Lim catwalk, and was seen on Carrie Bradshaw in And Just like That... – is a great name to know if you love pearl jewellery particularly. The designer is inspired by natural forms, and chooses "imperfectly perfect" pearls and gemstones for her collections, believing that there are wonderful characteristics within them that can be brought out with elegant design.

Best for: timeless elegance

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Alighieri

SHOP ALIGHIERI

Alighieri is a collection of jewellery inspired by Italian poet Dante Alighieri’s Divine Comedy, with every piece corresponding to one of the poet’s 100 poems. Designer Rosh Mahtani studied French and Italian at Oxford University and, after graduating in 2012, was inspired to create jewellery influenced by her work. Each piece is uniquely beautiful and guaranteed to attract compliments.

Best for: molten-gold reliks

Oma The Label

SHOP OMA THE LABEL

Oma The Label is the work of stylist-turned-designer Neumi Anekhe, who noticed a gap in the industry for Black-owned brands when she moved to New York four years ago. Although Anekhe also makes ready-to-wear (a line of bodysuits inspired by her Scandi roots), jewellery (playful, gold-vermeil pieces nodding to her Nigerian heritage) is responsible for 90 per cent of the brand’s sales. Oma The Label's signature chunky hoops and chains have been spotted on the likes of Michelle Obama and Gabrielle Union.

Best for: contemporary statements

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YSSO

SHOP YSSO

Add a little dose of drama to your jewellery box with London- and Athens-based YSSO, whose chunky designs are truly special and another go-to in Hailey Bieber's jewellery box. From the brand's statement rings to its one-of-a-kind earrings, every piece – which are all handmade in Greece – will give your look an unexpected twist.

Best for: major earrings

Maria Black

SHOP MARIA BLACK

The undeniably cool Scandinavian brand Maria Black manages to turn accessorising on its head with simple yet striking pieces that you truly wouldn't be able to get your hands on anywhere else. From delicate gold hoops to chunky signet rings and delicate ankle chains, this is a brand to know if you really want to step up your accessorising game. There's also a great selection of cuffs for those who don't have multiple (or any) ear piercings.

Best for: punkish piercings

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Annika Inez

SHOP ANNIKA INEZ

Designer Annika Inez spent her childhood growing up in Scandinavia with a family of designers, which shaped the aesthetic of her brand. Now based in New York, Inez creates wearable sculptures that add that perfect touch of elegance to everyday wear. Expect statement bangles, bracelets, earrings and necklaces crafted from gold, silver and hand-blown borosilicate glass, using ethically sourced materials.

Best for: minimalist sculptures

Roxanne Assoulin

SHOP ROXANNE ASSOULIN

With nearly four decades of design experience, it's no surprise that Roxanne Assoulin has really nailed the formula for playful, desirable jewellery. After working for brands such as Marc Jacobs and Oscar de la Renta, the designer uses her experience to create pieces intended to make people smile. Jennifer Lawrence, Eva Chen and Karlie Kloss are fans of the vibrant bracelets and chokers.

Best for: playful, fun designs

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Edge of Ember

SHOP EDGE OF EMBER

Singapore-born designer Lynette Ong had a dream of using her creativity for the better and left her job in finance to set up Edge of Ember. The demi-fine jewellery brand prioritises sustainability first and foremost (although the pieces are undeniably chic, too) by sticking strictly to recycled metals and lab-grown diamonds made with renewable energy, as well as carbon-offsetting all deliveries. Don't miss the popular collaborations with influencer Victoria Magrath.

Best for: recycled gold and lab-grow diamonds

Loveness Lee

SHOP LOVENESS LEE

As Loveness Lee's designs are inspired by nature, the label works hard to protect it. All the designs are handmade in London, cast in Scotland, and packaged in biodegradable and recyclable materials.

The label views jewellery as art, which is clear from its collections, with each piece crafted using silicone-moulding techniques that achieve intricate patterns and beautiful formations. It's perfect for anyone seeking unique statement pieces at an accessible price point.

Best for: organic forms

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