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LAUNCHMETRICS SPOTLIGHT

The Best Makeup Trends From the Fall 2025 Runways

Eye shadow is back! Plus, more of our favorite lip and eye looks of the season.

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If there’s one beauty trend to know ahead of the fall 2025 season, it’s this: Eye shadow is back! And no, we’re not talking about a touch of sheer shimmer or a dab of neutral shadow in the crease. On the runways, our beauty editors spotted ultra-matte cream shadow swept all the way to the brows, tons of metallic gold, smoky eyes, and pops of pastel color on the lids, which all pointed to a renaissance of eye shadow. Eyes were undoubtedly the star of the runways, but there were also a few gorgeous moments of lip and glowy skin inspiration. Ahead, find our edit of the best fall 2025 makeup trends.

Related: The Best Fall 2025 Hair Trends Our Editors Are Eyeing


1

Lip Service

best makeup trends fall 2025
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The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the look: Tom Ford Runway Lip Pencil in 105 Private Client, Tom Ford Runway Lip Color in 16 Scarlet Rouge and 18 Unzip, and Tom Ford Gloss Luxe in 01 Disclosure.

SHOP THE LIPSTICK

2

Lip Service

best makeup trends fall 2025
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The patented red lip at Dsquared2 was a bold makeup statement.

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3

Lip Service

best makeup trends fall 2025
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At Lacoste, a fuchsia lip was paired with little other makeup for a fresh take on the bold lip trend.

4

Lip Service

best makeup trends fall 2025
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Models at Stella McCartney wore a creamy satin red lip.

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5

Lip Service

best makeup trends fall 2025
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A pretty berry lip was seen at Luisa Spagnoli's fall show.

6

Tiny Liner

best makeup trends fall 2025
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"For this show, which plays in five acts, we went for a neutral luminous look with a strong but discreet accent on the eyes,” Dior creative and image director Peter Philips tells Bazaar. “To achieve this, we intensified the inner corners of the eyes with black Khôl liner."

SHOP THE LINER

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7

Tiny Liner

best makeup trends fall 2025
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At Mossi, liner was also applied to the inner corners of the eyes.

8

Tiny Liner

best makeup trends fall 2025
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Models wore a thin line of eyeliner on the bottom lashes at Genny.

9

Tiny Liner

best makeup trends fall 2025
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Waterline eyeliner was made a little smudgy at Isabel Marant.

10

Well Embellished

thom browne runway fallwinter 2025 2026 new york fashion week
Victor Virgile//Getty Images

At Thom Browne’s Fall/Winter 2025 show, models walked the runway wearing feathered eyelashes long enough to fly away. “The inspiration came from birds. We wanted to bring a magical story to life through makeup,” says makeup artist Isamaya Ffrench, who worked with the brand Lashify.

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11

Well Embellished

best makeup trends fall 2025
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At Antonio Marras, red foil was pressed onto lips for the prettiest lipstick effect.

12

Well Embellished

best makeup trends fall 2025
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Ganni made a strong case for thread instead of eyeliner.

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13

Well Embellished

best makeup trends fall 2025
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Snowflakes were the embellishment of choice at Weinsanto's fall show.

14

Well Embellished

best makeup trends fall 2025
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Why not try rhinestone freckles, like the ones seen at Maison Sara Chraïbi?

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15

Well Embellished

best makeup trends fall 2025
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Another take on bold lashes was seen at Courreges.

16

Well Embellished

best makeup trends fall 2025
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The models at Aniye Records wore two trends: eyeliner and a few strategically-placed rhinestones.

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17

Well Embellished

marc jacobs 2025 runway show
Dimitrios Kambouris//Getty Images

Makeup legend Pat McGrath designed the doll-like, abstract embellishments seen on the models at Marc Jacobs, which were meant to mimic lipstick kisses and beauty marks.

18

Gilded Age

fall 2025 makeup trends from the runways
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Gold flecks bring a more subtle touch of shimmer than a full wash of golden eye shadow, as seen at the Kobi Halperin Fall/Winter 2025 show.

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19

Gilded Age

fall 2025 makeup trends from the runways
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Even brows got the golden treatment at Bibhu Mohapatra, where models had matching gilded eyebrows and lids.

20

Gilded Age

best makeup trends fall 2025
LAUNCHMETRICS SPOTLIGHT

The golden eyeshadow was beautifully subtle at Akris.

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