There was a very distinct time when the boho trend ruled. We all remember it well, yes? It was the early aughts, when slouchy suede boots, oversize sunglasses, and artfully layered jewelry had a hold on us all, forever immortalized by the likes of Sienna Miller, Kate Moss, and Mary-Kate and Ashley Olsen. But the roots of this free-spirited aesthetic run deeper. The effortless, undone ethos of boho dressing first took hold in the ’60s and ’70s, when Woodstock, Stevie Nicks, and Jane Birkin defined the carefree wanderlust spirit. And now, after years of structured minimalism and quiet luxury, boho is back—only this time, it’s a little softer, a little more refined, and distinctly 2025.
Much of this resurgence can be credited to Chemena Kamali’s debut at Chloé, where flowing layers, billowing sleeves, and ruffled hems took center stage. “The Chloé runway has truly ushered in the return of boho,” says Rickie De Sole, vice president and fashion director at Nordstrom. “Sienna Miller perfectly embodies this woman: cool, confident, and a little disheveled. What sets this new wave apart from the past is its slightly undone nature. It’s not about perfection; it’s about a lighter, more effortless touch.” The look leans into ease—less of a festival-ready uniform and more of an intuitive approach to dressing that feels personal and unfussy.
The shift away from rigid tailoring and stark minimalism has left room for a more romantic, expressive way of dressing. Marissa Galante Frank, fashion director at Bloomingdale’s, sees the change as a natural response to years of pared-back style. “Kamali helped us fall in love with romantic, feminine dressing again,” she says, noting that this season’s iteration of boho embraces movement: chiffon layers, breezy dresses, and artisanal textures that bring a sense of warmth and individuality. But rather than leaning too far into vintage nostalgia, the new boho finds balance through contrast. “I love the casual footwear we’re reaching for this time around,” she adds. “Suede sneakers or jellies paired with bohemian dresses feels playful and modern, giving the look a fresh edge.”
It’s a sentiment echoed across the runways, with Isabel Marant, Valentino, and Stella McCartney leading the charge. Fringed suede, delicate ruffles, and fluid silhouettes offer a contemporary take on the style’s signature elements, proving that boho isn’t just back—it’s evolving. Ahead, the key pieces to shop that define the trend now.
Floaty, Frilled & Floral Dresses
From billowing pleats to cascading ruffles, designers prove that boho’s free-spirited essence can feel both modern and refined with fresh interpretations of the classic maxi dress this season. Jason Wu and Bottega Veneta offer sleeker takes, balancing fluidity with more minimalist lines, while Chloé reinvents iconic romantic florals in voluminous new silhouettes.
Iconic Carries
Boho’s most iconic bags return with a new attitude this season; it’s all about rich textures and statement hardware. Fringe and studded suede channel a carefree, vintage feel, while embellishments add a touch of wanderlust glamour. Whether slouchy or structured, these carries balance nostalgia with a fresh edge.
City-Sleek Fringe
Fringe, one of boho’s greatest signatures, gets a sleek, minimalist reinvention this season. Designers like Michael Kors, Proenza Schouler, and Etro are stripping away the excess, refining fringe into fluid, modern movement rather than full-on embellishment. The result? A take that’s polished and dynamic, and even those who’ve never gravitated toward the aesthetic are taking notice.
The Little White Boho Top
The white top is a perennial summer staple, especially for those drawn to bohemian ease. This season, designers are elevating the essential with fresh interpretations. Chloé leans into delicate, romantic lace, Khaite sculpts crochet into textural elegance, and Stella McCartney reimagines Grecian draping with modern fluidity.
Utility-Coded Layers
Utility-coded layers have always been part of the bohemian fold, but this season they take on a sharper presence, offering structured contrast to the trend’s softer, more romantic pieces. Alberta Ferretti refines the utility jacket with a cinched waist, Isabel Marant’s vest embraces rugged ease, and Chloé plays with glossy texture and volume for a fresh twist.
Big, Bold Jewelry
Layered sculptural jewelry is a boho hallmark, and this season’s iterations are as statement-making as ever. Saint Laurent leans into stacked, stone-adorned cuffs—best worn two or three at a time for maximum impact. Gabriela Hearst reimagines beaded strands with an artisanal edge, perfect for draping over everything from breezy caftans to sharp tailoring. Etro delivers bold sculptural earrings with a raw, organic feel—ideal for juxtaposing against fluid silhouettes or adding intrigue to a minimalist look. Whether piled on in abundance or worn as a singular focal point, these pieces bring dimension, texture, and a sense of wanderlust to any outfit.
Bring On the Belts
Boho belts are back in full force, embracing their signature layered styling over flowing dresses and skirts. But this season they’re also taking a polished turn, cinching blazers, trousers, and sleeker silhouettes for an unexpected contrast. Whether woven, studded, or adorned with chains, they offer a perfect entry point for those looking to try the trend.
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