This week marks the official launch of ‘As Ever’. The lifestyle brand, which was conceived by Meghan, Duchess of Sussex, is finally releasing its first few products to the public.
Fans that watched the duchess' TV show, With Love, Meghan, will now be able to purchase some of her famous strawberry jam – which comes complete with keepsake packaging.
Other products available include a honey preserve, a selection of herbal teas, pre-made crepe and shortbread mixes, and edible flower sprinkles.
To celebrate her wares soon being available to purchase, Meghan took to Instagram to share a video of herself dancing in the kitchen while she stirred some pots.
The short clip also saw the 43-year-old looking over prototypes of packaging for the ‘As Ever’ brand.
“From the start to the finish,” Meghan captioned the post. “What an adventure it’s been. One more sleep!”
In a later post, the duchess also thanked three members of her wider team – the photographer Jake Rosenberg, the make-up artist Daniel Martin and Ryan Sax, founder of the digital creative agency Article – for their support as she embarks on this exciting endeavour.
“I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavour for over a decade,” she said, sharing pictures from behind the scenes of filming With Love, Meghan.
“We know I love my girl squad, but these boys have been part of my team for what feels like forever. You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way.
“Thank you for being the best partners through thick and thin. My heart feels so full.”
The brand’s release comes after she was forced to change the name from ‘American Riviera Orchard’ to ‘As Ever’.
“Last year, I had thought, 'American Riviera', that sounds like such a great name,” she said. “It's my neighbourhood – it's a nickname for Santa Barbara – but it limited me to things that were just manufactured and grown in this area,” Meghan previously explained about the name change.
“So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022, and this is the moment – and it's called 'As Ever.’”
