Billie Eilish fans can probably recite the lyrics of “Birds of a Feather” line by line, but the truest among us know that the Grammy- and Oscar-award-winning singer-songwriter also runs a successful perfume empire. Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes.
Your Turn is a departure from the star’s previous eau de parfums, Eilish, Eilish No. 2, and Eilish No.3, which first launched in 2021, both in scent arrangement and overall packaging. While the star’s earlier fragrances were housed in sculptural busts replicated after Eilish’s own body, Your Turn is instead housed inside a more playful translucent and chrome bottle designed as a pair of stacked dice. “I’ve always been extremely passionate about scent and love the process of developing something new,” Eilish said in a statement. “I’m excited to share the newest scent and bottle in my fragrance collection, Your Turn.”
The new fragrance was developed in partnership with Parlux Ltd. and guided by Frank Voelkl, principal perfumer at DSM-Firmenich, who is also the nose behind cult favorites like Santal 33 and Glossier You. “Creating Your Turn with Billie was a journey of discovery,” adds Voelkl. “We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It’s a fragrance that reflects Billie’s vision of individuality and uniqueness.”
Like each of Eilish’s perfumes, Your Turn is formulated to be both clean and vegan, with a carton that’s printed on earth-friendly Envirofoil and exclusively made using renewable wind energy. It’s also available in four size options, starting at $28 for a travel-size bottle of the scent.
“Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this,” says Lori Singer, president of Parlux Ltd. “The process was a beautiful collaboration, from the juice creation to the bottle’s design. We couldn’t be more thrilled about what we’ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
Your Turn eau de parfum is available now at Ulta Beauty and billieeilishfragrances.com.
