30 Celebrity Beauty Brands That Are Actually Good

The viral glazed donut trend was started by model and Rhode founder Hailey Bieber months before launching her culty beauty line, powered in part by this popular serum. It uses a blend of niacinamide, peptides, marula oil, and more to leave skin with supreme hydration and an effortless glow.

It's been said that Wicked star Ariana Grande is one of the last great celebrity perfumers. The popularity of her viral scents, like the lavender-, coconut-, vanilla-, and pear-noted Cloud eau de parfum, may prove that to be true. Nearly 30,000 global shoppers have given the scent close to a five-star rating on Amazon alone.

Selena Gomez's Rare Beauty was built on the mission that natural beauty and mental health are intrinsically linked. This liquid luminizer comes in 10 shade options to give your skin extra glow, and a dot on the high points of your cheeks goes a long way to make your skin look more radiant.

Victoria Beckham's namesake beauty brand merges clean formulas and sustainable packaging with pure luxury—which means it's a brand that's here to stay. Though we're obsessed with the entire line, including the skincare, eyeshadows, fragrance, and more, Beckham's top-rated eyeliners have a creamy formula that glides on seamlessly for the perfect cat-eye or smoky look.

Singer, songwriter, and producer Alicia Keys launched Keys Soulcare to merge your skincare routine with more intentional self-care. Each product is developed by a dermatologist and is nicely both vegan and cruelty-free. The brand's popular Golden Cleaner is a must-try: Its blend of chamomile, tumeric, glycerin, and manuka honey along with a signature sage and oat milk scent, makes it the perfect first step in your rotation.

Along with knowing a thing or two about filming viral getting ready with me videos on TikTok, singer-songwriter Billie Eilish also understands the importance of a well-rounded fragrance. Her latest, Your Turn eau de parfum combines notes of ginger, peach skin, and Australian sandalwood for an elevated scent. “I’ve always been extremely passionate about scent and love the process of developing something new,” Eilish previously said of her fourth fragrance. “I’m excited to share the newest scent and bottle in my fragrance collection, Your Turn.”

Wyn Beauty's line of makeup essentials was created by superstar athlete Serena Williams with an active lifestyle in mind. Each product is aptly housed in an optic yellow tennis ball shade—a call back to the icon's former profession—and was recently used on the Fall/Winter 2025 runway in collaboration with Tia Adeola for their 10th-anniversary show.

Whether you're experiencing menopause or not, this lightweight body oil from actress Naomi Watts's brand Stripes deserves a spot in your daily rotation. "It leaves such a beautiful, velvety finish, and is nongreasy, plus has plenty of antioxidants," Watts previously told us. "And the smell is just divine. Interestingly, you become more sensitive to smell when you are in menopause, and what you used to love before, you suddenly can't tolerate. So the smells are subtle, but they're just enough."

It's no surprise that actress and producer Issa Rae wears many hats, but did you know beauty founder is one of them? The star is one of the co-creators behind Sienna Naturals, a science-backed hair care brand created especially for curly and tight textures. Sienna Naturals checks all the boxes when it comes to strengthening hair in need: Each of its products is vegan, dermatologist- and salon-tested, and completely recyclable once you're done using them.

Fenty Beauty is the gold standard of celebrity beauty brands. Wildly successful, innovative, and cool, Fenty offers products that aren't just good because Rihanna made them, they're good period. Though you can't go wrong with any of the products, the Stunna Lip Paint stands out as being one of the best long-wearing lipsticks in existence.

While Guide Beauty technically wasn't founded by a celebrity, actress Selma Blair recently signed on as chief creative officer to bring even more awareness to the brand's overall mission."When I first held the Guide Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time,” she previously said. Guide Beauty was created to make everyday makeup application seamless for those with physical disabilities, including Blair who was diagnosed with multiple sclerosis in 2018.

One of our favorite things about actress Scarlett Johansson's skincare brand The Outset is how simple it is: Consisting of five core products for both day and night, the collection's ethos is to, "find freedom in the uncomplicated.” We can't resist a soothing face mask, which is why this Kaolin clay, gardenia, and pansy extract version tops our list of celebrity-founded favorites.

Actor Taraji P. Henson has an incredible line of hair and body care products, including scalp scrubs, conditioning masks, cleansers, body mists, and butter. This styling go-to contains a blend of shea butter, Argan oil, and kukui nut, along with polymer and protein to keep hair strong and healthy against hot tool usage.

Since rebranding Haus Labs in 2022, we dare say singer-songwriter and actor Lady Gaga and team have not missed on product quality or efficacy. Their TikTok viral Triclone Skin Tech Medium Coverage foundation and concealer were just the start: We're equally obsessed with this lengthening and volumizing mascara from the brand that's even safe for sensitive eyes.

It may seem like S'Able Labs is just another celebrity skincare line, but co-founder Sabrina Elba previously told Bazaar that many of the brand's core ingredients—from qasil to baobab—stem from heirloom beauty recipes she was raised on as a child."I grew up watching my mom make masks with qasil and turmeric, and she’s always had the most amazing skin," Elba explains. "I’m so proud to now have included her and my community in the creation of our cleanser and mask.” S'Able Labs not only emphasizes creating products with ingredients that are traceable, but also housed in eco-conscious packaging to minimize their environmental impact.

Ever since Tracee Ellis Ross dropped Pattern, our hair has never been the same. The incredible products cover every kind of tool, cream, wash, and conditioner you'd ever need to elevate your natural curls. If you try just one thing, make it the leave-in conditioner.

Drew Barrymore was early to the celeb beauty train, as she launched Flower Beauty way back in 2013. Over the last nine years, Flower has released a host of incredible, affordable makeup, but our favorite is still the trusty (and gorgeous) Flower Pots Powder Blush. And at under $15, it's one of the best blushes to add to your routine.

Kim Kardashian worked closely with experts like celebrity esthetician Joanna Czech to perfect her beauty line, SKKN by Kim. In addition to skincare favorites like this beloved face cream, the brand also includes makeup staples like eyeshadow, lip liner, gloss, and more. "This new brand, I want it to be like 100 percent authentically me," Kardashian previously explained in an interview with Bazaar. "I didn’t want to do all of the purple shadows and red lips and all this stuff that I don’t personally wear. I always wanted it to be just the products and the color tones that would enhance your skin and your skin tone."

Supermodel Winnie Harlow's protective vegan suncare brand Cay Skin is so popular, it's almost entirely sold out at Sephora. Thankfully, this broad-spectrum SPF 30 body oil is still in stock. In addition to supple skin and an ethereal glow, this beloved oil also aims to improve your skin's moisture barrier and features the light scent of vanilla and amber. As Harlow is well-known as an advocate for the skin condition vitiligo, each of her products is formulated with sensitive skin in mind.

If anyone should launch a hair brand, it's Jennifer Aniston. So it's no surprise that her first product under her brand, LolaVie, is a huge hit. The Glossing Detangler has become a staple in our hair routines because it delivers soft, shiny, silky hair in just one bottle and with ingredients you can feel good about.