13 Things Elsa Hosk Would Buy Again
Including a handbag by the Row she owns in every color
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Need some shopping inspiration? In Lucky 13, fashion tastemakers share the 13 items they’re loving so much, they’d hit “Add to Cart” twice.
You can draw a straight line from the most coveted fashion items of the past few years—like Alaïa’s buckled ballet flats and Prada’s candy-colored raffia totes—to Elsa Hosk. The model and founder of ready-to-wear brand Helsa has a gift for bestowing It-item status upon a piece simply by wearing it for her nearly nine million followers; coats and sweaters from her Scandi-style brand tend to sell out as soon as they’re released. You could say Hosk has a supernatural sixth sense for predicting what stylish women will really want to wear. Or, you could simply say she has great taste.
“I think everything I get is an impulse buy. I trust my intuition: If I see something I like, I get it,” Hosk says. “Sometimes I’ll have a vision of something I want though, usually vintage, and I have to really hunt for it. I love that process too—going to vintage shops or going through the entire internet to find this one distressed leather jacket I had in mind.”
Hosk finds colors and concepts for her brand, and her personal wardrobe, everywhere: in nature, in the women around her, in the deep throes of a Pinterest search. Another font of inspiration is shelved in her home: “My boyfriend has been collecting art, architecture, photography, and fashion books for a long time, so we have a huge library I dig into when designing or thinking about shoot concepts.”
The purest expression of Hosk’s style might just be the clothing she’s designing now. “I’ve gone through so many phases of expressing myself, and Helsa has been an incredible outlet for that, creating pieces that I know will be in my closet for a long time to come,” she explains. “As I’ve gotten older, my style has definitely come to rely on great investment pieces in good materials and classic, yet innovative shapes, and that’s what Helsa is all about.”
Ahead, Hosk shares the Lucky 13 items defining her style now—including items from the Row, Levi’s, and her own label that she already owns in multiples.
“This is my go-to everyday bag. I own this bag in every color—started with the white and realized it was the bag I grabbed every day because it just goes with everything, so now I have all the colors!”
“I’m such a belt person, I almost always wear a belt. I find it finishes the outfit, adds personality, and dresses up the most simple of outfits. So when it came to designing a belt for Helsa, I knew it had to be that ratio of relaxed but dressed up. My go-to has become the logo belt we made[.] It’s become such a bestseller—it keeps selling out every time we restock!”
“This is a new purchase for fall for me, but the softness of the leather is incredible. It’s like wrapping yourself in an extremely good-looking cloud.”
“This is my go-to travel bag. It’s sturdy, fits everything, and the suede gets better as it ages. I read somewhere it’s the quiet luxury version of the Birkin 35 and I thought that was funny and true!”
“This book gives me endless inspiration for our house. We own a Neutra house and have been renovating it since the pandemic. We’ve loved flipping through this book for inspiration from all the stunning gardens, furniture, and all those perfect midcentury lines of Neutra houses.”
“I got this mirror over 10 years ago, but it has since gotten super popular. It still brings me so much joy. When our house is ready, I’m going to put it in my daughter’s room because she loves it so much.”
“This was the first item I made for Helsa, I wanted to make the perfect little T-shirt. If you’re looking for the softest baby tee, this is it! I have so many of them and just keep the colors on rotation. They look good with anything—a good pair of denim and this tee and I’m done!”
Lauren Rubinski Extra Small 14k Yellow and White Gold Necklace
“This necklace is the perfect chain. It’s gold on one side and platinum on the other, so I’ll move it depending on what metal I want to match. It’s an investment, but it’s the chain to end the search for all other chains!”
“Märta was an amazing Swedish textile artist in the mid-20th century. The rugs I have from her are some of the most special pieces in my furniture collection. They make me feel so at home!”
“There’s nothing more classic than a good vintage 501 Levi’s jean that’s molded after your body and makes your butt look incredible! I usually get mine at vintage flea markets or little shops on Etsy.”
“I love the Byredo candle scents. [They’re] so great for gifts and to have around the house to make the day feel a little extra special.”
“I actually just lost my original pair, and immediately had to rebuy them! I love the cat eye—it’s my favorite shape. As soon as you put these sunglasses on, you instantly feel super cool.”
“The greatest lightmaker of all time. We all know them, we all love them. They look good anywhere! I’ve bought our vintage lights from dealers and from the brand’s museum store online.”
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