13 Things Jeanne Damas Would Buy Again

Need some shopping inspiration? In Lucky 13, fashion tastemakers share the 13 items they’re loving so much, they’d hit “Add to Cart” twice.

Jeanne Damas found her style in her teens and stuck with it. Her uniform remains a menswear jacket, a high-waist jean, and ankle boots; in the summer, she’s loyal to a simple slipdress or wrap dress and sandals. Many women in many places probably follow the same formulas. But the way Damas—a French influencer and founder of clothing line Rouje—wears her uniforms for her 1.5 million Instagram followers is something special. She is the blueprint for a certain kind of vintage-inspired Parisian style. Her approach to French dressing is so aspirational, it has even spawned a “Jeanne Damas Aesthetic” Instagram account with over 17,000 followers of its own.

These days, Damas channels her eye for ’70s-inspired outerwear and pretty printed dresses into Rouje and its sister cosmetics line. Earlier this year, she brought Paris to SoHo in NYC with her first U.S. store. Like Damas’s personal style, Rouje has remained true to a few stylistic pillars since it arrived in 2016—a wardrobe Damas imagined for herself and her friends, consisting of denim, sweet button-up cardigans, and those aforementioned dresses. “In hindsight I think that’s why Rouje really hit a nerve: It was a collection designed by women for women,” she reflects.

Still, both Rouje and its founder have the capacity for stylistic evolution. “For example, I used to wear only small bags. Now, being a working mom, I do need a bigger bag, so I added them to the collection,” Damas says. “Same with sneakers: I only wore heels and discovered sneakers for me only during my pregnancy.”

Damas only has to take a photo to convince other women to shop. (I’ve been compelled to order Rouje’s Gabin dress after seeing it on celebrities and on the designer herself.) As for her own habits, she calls herself an impulsive shopper with an affinity for vintage. Her favorites, she says, range from “Yves Saint Laurent or Ungaro from the 1970s, to slipdresses with beautiful lace from the 1940s.”

Take it from Damas: “You don’t need to wear a marinière shirt or a beret to look French. I can’t speak for all French women, but to me it has to do something with simplicity and one’s own allure. A simple outfit which you highlight with bright red lips or add some fantasy with a flower hair clip, for example.” Ahead, Damas shares the Lucky 13 items that bring her quintessentially French look to life.